“The main purpose of the foundation is to help children in needs to make their dream come true. This project was what Ayrton wished the most…And since 1994, more than 15 millions of children have been helped by the Instituto Ayrton Senna, we will continue to make it happen.”

Viviane Senna at Lide event

Viviane Senna at LIDE Ceará event

In its last event of 2018, LIDE Ceará debated a fundamental theme for the future of the country: Education. “One of the pillars for thinking about development is education. That is why we invite Viviane...
Viviane Senna Lalli

Event: Viviane Senna at “Lide” speech on education

Thee Business Leadership Group (Lide) in Ceará promotes a speech on education (December 18). The event will be attended by the president of the Ayrton Senna Institute, Viviane Senna, who for more than 23...
Viviane Senna in Brasil

Viviane Senna visits Jair Bolsonaro

The president of the Ayrton Senna Institute, Viviane Senna, visited presidential candidate Jair Bolsonaro (PSL). The son of presidential candidate Carlos Bolsonaro, who is an alderman in Rio, appears in a YouTube video showing...
Viviane Senna Interview

Story from the vault: Interview with Viviane

Its overarching goal is to reduce inequality and create better opportunities for young people. Viviane Senna, the institute’s president, spoke to The Report Company about how its programmes and solutions will directly benefit more...
Viviane and Bruno Senna

McLaren and Ayrton Senna Institute

The name of our new Ultimate Series is immediately evocative. But it also celebrates our partnership with a charity educating the children and young people of Brazil. For over 20 years Viviane Senna has been...
Viviane Senna

1st Cause Marketing Forum

The Ayrton Senna Institute, ESPM, Ipsos and Smiles held on Monday the 1st Cause Marketing Forum. The event, held at the University's headquarters in São Paulo, presented unpublished research on the subject and set...
Viviane Senna Sao Paulo

Sao Paulo announces agreement to implement integral education in the municipal network

The City Hall of Sao Paulo, through the Municipal Department of Education, and the Ayrton Senna Institute signed on Tuesday (14) a cooperation agreement aimed at joining efforts to incorporate integral education into the...
Fernando Alonso and Viviane Senna

Fernando Alonso meets Viviane Senna at Sao Paulo

Formula 1 driver Fernando Alonso, a two-time world champion, had a special commitment before the Brazilian Grand Prix, held last Sunday at the Autodromo de Interlagos. He met the president of the Ayrton Senna...
Vivane Senna Cinepolis Brazilvideo

Cinépolis Network for Education

The Cinépolis network and the Ayrton Senna Institute have just established a new Cause Marketing partnership to engage society to directly support Brazilian public education. At the box office of the network's 348 rooms...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...

Obrigado Senna