The Cinépolis network and the Ayrton Senna Institute have just established a new Cause Marketing partnership to engage society to directly support Brazilian public education. At the box office of the network’s 348 rooms throughout Brazil, clients are invited to donate $ 0.50, $ 1, $ 2.50 or $ 5 for the institution, which has been working for 22 years to improve teaching Public in all regions of the country. Contributions are always made at the time of purchase of the ticket – in cash, debit card or credit.
“Cinépolis in Mexico has been developing social actions for over 10 years and has created the Cinépolis Foundation, which contributes to the social development of programs focused on health and education, and we intend to expand the network’s social performance in Brazil. This partnership with the Ayrton Senna Institute will reverse contributions in important tools for the social development of children and adolescents, which is in line with our conviction that quality public education can transform the country, “says Luiz Gonzaga Assis de Luca , President of Cinépolis in Brazil.
“We are inaugurating an unprecedented partnership model in Brazil, which will certainly be a success and inspire similar ones. Now, with accessible values, the audience that is going to enjoy a cinema in the Cinépolis network can make a difference and make an essential contribution to the present and future of the Country. We are very pleased with the beginning of this new way of financing our work, and with the Sure that this partnership will help transform thousands of lives through quality education, “says Thiago Fernandes, Business Director of the Ayrton Senna Institute.