The Ayrton Senna Institute, with the objective of increasing its work for the cause of education also in the digital environment, announces plans for the complete transformation of its website. To make the portal an educational content platform, the Institute has partnered with Adobe to implement the Adobe Experience Manager (AEM) solution.

Ayrton Senna Institute

Today, with most of the strictly institutional content, from its reformulation, the Institute’s website will act as a catalyst for its main objective: education. With Adobe’s AEM, the organization will have a digital environment conducive to fostering personalized content for visitors on education, disseminating knowledge, and improving portal operational efforts with process scanning.

“One of the fundamental pillars of our work is to influence the entire Brazilian society about the importance of quality education for all. In this sense, the Adobe solution gives us a fundamental contribution, since it will allow the contents and knowledge we produce to be disseminated more efficiently, “says Bianca Senna, Director of Branding at the Ayrton Senna Institute.

“The management of a website that wants to offer personalized content to visitors demands very high technology. With Adobe Experience Manager, Adobe can help companies make the link between content and personalization seamlessly. It is precisely in this sense that we want to walk with the Ayrton Senna Institute, even more for such a noble cause as education, “says Federico Grosso, corporate vice president of Adobe for Latin America.

The deployment of AEM by Adobe is already underway. The 100% reformulated site of the Ayrton Senna Institute is scheduled to be completed in the first half of 2017.

source: Ayrton Senna Institute