Senna Brands prepares series of tributes to Senna
On May 1st, when the world pays a series of tributes to Ayrton Senna, official channels will present special content on the legacy of the Brazilian driver who inspires several generations. A new campaign with the hashtag “#MundoSenna” will begin with the display of the exciting video “Believe: winning is possible”.
In addition to the inspirational content of the video, narrated with the voice of the three-time champion, Senna Brands will invite fans from around the world to pay several tributes to Ayrton with #MundoSenna. Firsthand will also be unveiled a glove produced with wood by the artist Cainã Gartner in honor of the pilot. The “Luva Senna Victory” celebrates the Brazilian’s 41 victories in F1. The run will be limited to only 41 units and the launch, in pre-sale, will be this Saturday (1st).
The project will be officially presented this Saturday (1st), at 14h, on the official profiles of Ayrton Senna on Facebook (www.facebook.com/oficialayrtonsenna), and YouTube (www.youtube.com/SennaTVOficial). At Live, the public will be able to know more about the artist’s creative process and also know, firsthand, a copy of the glove.
The date was chosen precisely to honor the 27 years of Ayrton Senna’s legacy and the family will be represented live by music composer and visual artist Paula Senna Lalli, niece of the three-time F1 world champion.
In 2019, Paula also created the sculpture “Meu Ayrton”, a bronze-made work that was delivered to Pope Francis at the Vatican. The action was part of a series of tributes to the 25-year legacy of the three-time world champion, completed that year.
Renowned for his impeccable and unique work with wooden replicas for the sporting world, Cainã promises to surprise motorsport lovers and fans of the driver. “I am very happy to transform Senna’s legacy into art once again. I’m sure with this work, the first of a special campaign in partnership with Senna Brands. We will thrill fans and also enternize this unique trajectory through art, passing from generation to generation”, says Cainã.
The works will be commercialized through the cainastore.com.br website and the www.sennashop.com.br and part of the sales value will be reverted to the Ayrton Senna Institute projects.
“We were impressed by the exclusive work done by Cainã, we really enjoyed this tribute made to Ayrton and I’m sure the public will also approve. My uncle left a legacy around the world and on that date we always remember the good memories he left for our family and for everyone,” says Bianca Senna, niece of senna brands driver and CEO.
In 2021, Senna Brands celebrates the 30th anniversary of Ayrton Senna’s three-time world championship, which was won in October 1991 at the Japanese GP in Suzuka. Throughout the year, several tributes are being paid to the pilot’s achievements on social networks and on the official website of the Brazilian idol.
source: Ayrton Senna Official