Tribute to Senna

New series of tributes to Senna

Senna Brands prepares series of tributes to Senna On May 1st, when the world pays a series of tributes to Ayrton Senna, official channels will present special content on the legacy of the Brazilian driver...
Formula Ford 2000

The impressive victories of Senna in 1982

After winning the Formula Ford 1600 title, in 1981, Ayrton Senna continued on to Formula Ford 2000 in 1982. He came onto the scene like a cyclone both in the British and the European...
McLaren 1993

Ayrton Senna on the current state of F1

Formula 1 has greatly improved, especially in the excitement factor, or are making great strides. However, some feel that it is not enough and the sport is slowly being sterilised. In 2019, former McLaren...
Nürburgring 1984

SENNA – Race of Champions

Ayrton Senna, the Nürburgring story. Mercedes-Benz employees had a brilliant and daring idea in late 1983: to organise a race with the newly introduced Mercedes-Benz 190 E 2.3-16 as a feature of the opening of...
Julian Jakobi

Julian Jakobi: Senna will be remembered forever

In 2020, on the occasion of the 26th anniversary of the Brazilian’s death it is worth revisiting the tale of one of the people closest to the Formula 1 legend that were not his...
Ayrton Senna-Hungary 1992

How Senna scared James Hunt

Former manager Julian Jakobi spoke about the late great Ayrton Senna. He recounted a story where Senna went to Lausanne to meet with Marlboro executives. Of course, he would have also met former McLaren...
Bianca Senna

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and speaks with such conviction that she could convince anyone to...
Viviane Senna

Brazilian educational system needs to be innovative

Brazilian educational system needs to be innovative in the post-crisis period, proposes Viviane Senna The president of the Ayrton Senna Institute, Viviane Senna, participated on Thursday (7th May) in a videoconference held by the Business...
Ayrton Senna Institute class

Ayrton’s legacy helping children

In Brazil, just three in 10 of the students who finish high school possess basic literacy in Portuguese and just one in ten have basic skills in mathematics. Consider then that only half of...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna