Ayrton Senna on the current state of F1
Formula 1 has greatly improved, especially in the excitement factor, or are making great strides. However, some feel that it is not enough and the sport is slowly being sterilised. In 2019, former McLaren...
SENNA – Race of Champions
Ayrton Senna, the Nürburgring story.
Mercedes-Benz employees had a brilliant and daring idea in late 1983: to organise a race with the newly introduced Mercedes-Benz 190 E 2.3-16 as a feature of the opening of...
Julian Jakobi: Senna will be remembered forever
In 2020, on the occasion of the 26th anniversary of the Brazilian’s death it is worth revisiting the tale of one of the people closest to the Formula 1 legend that were not his...
How Senna scared James Hunt
Former manager Julian Jakobi spoke about the late great Ayrton Senna. He recounted a story where Senna went to Lausanne to meet with Marlboro executives. Of course, he would have also met former McLaren...
Interview with CEO of Senna brand-Bianca Senna
From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and speaks with such conviction that she could convince anyone to...
Brazilian educational system needs to be innovative
Brazilian educational system needs to be innovative in the post-crisis period, proposes Viviane Senna
The president of the Ayrton Senna Institute, Viviane Senna, participated on Thursday (7th May) in a videoconference held by the Business...
Ayrton’s legacy helping children
In Brazil, just three in 10 of the students who finish high school possess basic literacy in Portuguese and just one in ten have basic skills in mathematics. Consider then that only half of...
Senna Tribute: Today is the Senna day
Conceived by Heineken®, F1's global sponsor, in partnership with the Senna family, and backed by Formula 1®, the Heineken festival-Senna Tribute honors one of the greatest Brazilian idols of all time: Ayrton Senna. As...
The Good and the Bad
Some victories are earned through careful preparation and faultless execution. Others come through sheer grit and perseverance against the odds, and each of our five wins in the 1993 Formula 1 season fall into...