Blog

Formula 1 has greatly improved, especially in the excitement factor, or are making great strides. However, some feel that it is not enough and the sport is slowly being sterilised. In 2019, former McLaren...

Ayrton Senna, the Nürburgring story. Mercedes-Benz employees had a brilliant and daring idea in late 1983: to organise a race with the newly introduced Mercedes-Benz 190 E 2.3-16 as a feature of the opening of...

In 2020, on the occasion of the 26th anniversary of the Brazilian’s death it is worth revisiting the tale of one of the people closest to the Formula 1 legend that were not his...

Former manager Julian Jakobi spoke about the late great Ayrton Senna. He recounted a story where Senna went to Lausanne to meet with Marlboro executives. Of course, he would have also met former McLaren...

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and speaks with such conviction that she could convince anyone to...

Brazilian educational system needs to be innovative in the post-crisis period, proposes Viviane Senna The president of the Ayrton Senna Institute, Viviane Senna, participated on Thursday (7th May) in a videoconference held by the Business...

In Brazil, just three in 10 of the students who finish high school possess basic literacy in Portuguese and just one in ten have basic skills in mathematics. Consider then that only half of...

Conceived by Heineken®, F1's global sponsor, in partnership with the Senna family, and backed by Formula 1®, the Heineken festival-Senna Tribute honors one of the greatest Brazilian idols of all time: Ayrton Senna. As...

Some victories are earned through careful preparation and faultless execution. Others come through sheer grit and perseverance against the odds, and each of our five wins in the 1993 Formula 1 season fall into...