In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of actions that will extend until the 2019 Heineken Formula 1 Brazilian Grand Prix. This month, the brand presents the second joint action with the family.


From September 9. to October 25, for each post posted on social networks (Instagram, Twitter and Facebook) with #OBRIGADOSENNA $ 5.00 will be destined to continue the legacy left by Ayrton Senna. For the post to be counted, the profile must be open (public) and, on Facebook, the participant must mark @Heineken. In addition, participants of the action may compete for pairs of tickets to accompany the Heineken Formula 1 Brazilian Grand Prix 2019 by registering for the registered promotion of the brand through the site

“We believe everyone has something to thank Senna, hence our invitation to consumers. With #OBRIGADOSENNA we find a way that while the public honors one of the greatest F1 drivers making a post with #OBRIGADOSENNA, $ 5.00 will be donated to the Ayrton Senna Institute, which actively contributes to Brazilian public education. ”Explains Vanessa Brandão, director of Heineken Group’s premium brands in Brazil.

After the post has been posted with #OBRIGADOSENNA, entrants will be able to compete for one of 600 pairs of tickets to check out the Heineken Formula 1 Brazilian Grand Prix  in the Heineken® grandstand, located in front of the iconic Senna S in Interlagos. To participate in the registered promotion, simply register on the action’s website (, fill in the fields with the registration details, observe all the participation rules indicated in the regulation and enter the URL of your post made on the social networks. The profile must be open (public) and the participant must mark the profile @heinekenbr on Instagram and Twitter and @Heineken on Facebook. Next, a lucky number is generated and the participant competes for the promotion tickets by lot.

For the ticket draw, a maximum of 10 entries per CPF will be allowed. Tickets will be valid for the three days of the event: November 15, 16 and 17.

“During 2019 we planned several actions in honor of Ayrton’s legacy, celebrating his values and how much he continues to be loved by millions of fans around the world. This partnership between Heineken® and our family shows how strong Ayrton’s image is and continues to inspire Brazilians. There will be several unpublished actions throughout the year that will give fans the opportunity to remember, thank and thrill, ”says Bianca Senna, who is niece of Ayrton Senna and Branding Director of the Ayrton Senna Institute and Senna brand.