Viviane Senna: REMEMBERING AYRTON
Viviane Senna recalls a conversation she had with her brother, motor racing legend Ayrton, in March 1994. He told her how he wanted to...
Brazilian Olympic athletes carry Senna’s message on their wrists
Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor...
Goodyear and the Ayrton Senna Institute Launches Campaign for Education
Goodyear, in partnership with the Instituto Ayrton Senna, launches campaign 'Speeding through Education', presenting the market a limited edition of Eagle Excellence tires AquaMax...
A special gift from Disney Pixar in honor of Senna
Disney Pixar, producer of the movie Cars 3, honored the triple Formula 1 champion Ayrton Senna with the creation of a special miniature when...
Senninha gets new website
This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of...
Hamilton presents Ayrton Senna Institute
Lewis Hamilton, who won his fourth F1 world title two weeks ago, in Mexico, has arrived in São Paulo to take part in the...
McLaren and Ayrton Senna Institute
The name of our new Ultimate Series is immediately evocative. But it also celebrates our partnership with a charity educating the children and young...
“Raizen” and Ayrton Senna Foundation together again on social partnership
Raizen , licensee of the Shell brand in Brazil , and the Ayrton Senna Institute ( IAS ) , which works to qualify public...
Senninha is the new attraction of Brazilian TV Cultura
On 21 March, Ayrton Senna would have 56 years and as a way to honor him, the TV Cultura debuted Zupt series with Senninha,...
