This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of the program of Discovery Kids and TV Cultura, are now available in Playkids, set of services to mobile devices and smart TVs that helps parents in development, entertainment and children’s education worldwide. Moreover, the character gains this month a new website with games, videos and activities.


Senninha, a six-year-old boy who dreams of being a pilot, was conceived and launched by Ayrton Senna in February 1994. Twenty-two years after its creation, the Senninha brand is stronger than ever with cartoons on TV Cultura, Discovey Kids and a new partnership already announced with producer Endemol Shine for longer episodes of the animation.

“We want to increase the link between Senninha and your audience. In addition to the TV, today, children seek interactive content on the Internet with mobile phones and tablets. Games, Senninha animations and activities are content designed to entertain while that convey important values such as friendship, determination, and resilience”

-Mauro Ratto, executive manager of Senninha Center of Instituto Ayrton Senna.

In Playkids, children can watch 13 episodes of one minute each with the stories of the Bantam pilot. The service, developed by Movile and available in the App Store and Google Play, is a reference in children’s content around the world – more than 17 million families have lowered their applications in more than 100 countries and 13 languages.

In the new site characters fans will have access to an interactive content with activities for coloring, new games and 21 movies with stories that entertain and teach at the same time. In addition, the space will bring news about Senninha events such as exhibitions and concerts.

Besides Senninha charisma, the brand is preferred by many parents to contribute not only with the education of their small, but also of children throughout Brazil, since the character of the royalties revert to the Instituto Ayrton Senna.

About Senninha

Conceived and launched by Ayrton Senna, Senninha is a six year old boy who loves speed and wants to be a pilot of Formula 1. With the character, the triple world champion wanted to go to the children some of your values as determination, motivation and overcoming – the authors are Rogério Martins and Ridaut Dias Jr. Senninha is also an important source of funds for the Instituto Ayrton Senna, because royalties from the licensing of the brand are intended for work that the organization conducts to qualify public education in all regions of Brazil .

source/photo: Ayrton Senna Official