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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Senninha gets new website

This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of the program of Discovery Kids and TV Cultura, are now...

International Forum of Public Policy

"We have strong evidence that socioemotional skills are as important as cognitive to school success and equally or more important to perform well in life. So grows the role of initiatives that put the subject...
Ayrton Senna Education

Only 1 on 10 young people are satisfied with the school

The Hereafter, in partnership with the Social Knowledge Network, launched on Thursday (22nd September) an unprecedented survey that sought to hear the views of young Brazilians about their schools. The study, called "Our School...
Ayrton Senna Institute Educacao

Brazil has almost 3M young people who do not attend school every year

2017 school year comes to an end, the numbers of a silent tragedy with a major impact on Brazilian social life will have completed a new perverse cycle: about one-quarter of 15-17 year olds...
Viviane Senna

“Shell Brazil” partners with Ayrton Senna Institute

All around the world, Brazilians are famous for their generosity and hospitality. The recently-released Cone Communications “Global CSR Study” shows Brazilians are more willing than “any other country surveyed to make changes in their...
Ayrton Senna Institute class

Ayrton’s legacy helping children

In Brazil, just three in 10 of the students who finish high school possess basic literacy in Portuguese and just one in ten have basic skills in mathematics. Consider then that only half of...
SENNA McDia Feliz

Ayrton Senna Institute to be part of McDia Feliz

Arcos Dorados, the largest McDonald's franchise in the world, announces the 30th edition of McDia Feliz in Brazil. The largest Brazilian initiative to raise funds for children and young people will be held on...

Donations change the reality of children in Piaui

A very serious education problem in Brazil is the high level of school failure that leads millions of children and youngsters to increase the age-grade distortion rates. This happens because of an educational system...

Higher education institutions begin cooperation to train teachers

Cooperation agreement between the Union of higher education Maintainers and the Instituto Ayrton Senna was signed after meeting, to support closer ties between universities and schools. The Ayrton Senna Institute signed a cooperation agreement with...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna