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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

“On The Pulse Of Brazil” marketing campaign

  The #NoPulsoDoBrasil (On The Pulse Of Brazil) marketing campaign, conceived by the Ayrton Senna Institute, in a partnership with the J. Walter Thompson ad agency, received this week one of the most prestigious awards...

Senninha is present in the main licensing fair in Brazil

The Senninha character is present in Expo Licensing Brazil, held on 30 and 31 August in Sao Paulo. The fair is one of the main events in Latin America focused on the licensing of...
Viviane Senna Sao Paulo

Sao Paulo announces agreement to implement integral education in the municipal network

The City Hall of Sao Paulo, through the Municipal Department of Education, and the Ayrton Senna Institute signed on Tuesday (14) a cooperation agreement aimed at joining efforts to incorporate integral education into the...
Viviane and Bruno Senna

McLaren and Ayrton Senna Institute

The name of our new Ultimate Series is immediately evocative. But it also celebrates our partnership with a charity educating the children and young people of Brazil. For over 20 years Viviane Senna has been...
Viviane Senna,president of Ayrton Senna Institute

Instituto Ayrton Senna is honored for 20 years of existence

The president of the Instituto Ayrton Senna, Viviane Senna, attended the Second International Workshop on Education, sponsored by FIESC (Federation of Industries of Santa Catarina), last Thursday (23), in Florianópolis. Viviane spoke at the opening...
Viviane Senna

“Shell Brazil” partners with Ayrton Senna Institute

All around the world, Brazilians are famous for their generosity and hospitality. The recently-released Cone Communications “Global CSR Study” shows Brazilians are more willing than “any other country surveyed to make changes in their...

Education For 21st Century Skills

The International "Education For 21st Century Skills" Public Policy Forum took place on 24 and 25 March 2014. In order to discuss the socio-emotional skills, which bring together items such as discipline, creativity, perseverance, and...

Goodyear and the Ayrton Senna Institute Launches Campaign for Education

Goodyear, in partnership with the Instituto Ayrton Senna, launches campaign 'Speeding through Education', presenting the market a limited edition of Eagle Excellence tires AquaMax Ayrton Senna, as 205/55R16. Available in stores in the Greater São...
Viviane Senna president of Ayrton Senna Institute

Ayrton Senna Institute winning Brazilian Youth Award

On the tuesday evening,Ayrton Senna Institute has been awarded the Social category of the 13th Brazilian Youth Award. The ceremony, which took the singer Fiuk presentation took place in the Palace of Conventions Anhembi,...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna