Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Ayrton Senna Institute

Cooperation with the Ayrton Senna Institute is renewed

The mayor of Maceió, Rui Soares Palmeira, and the municipal secretary of Education, Ana Dayse Dorea, signed on Monday (29), in São Paulo, the renewal of the term of technical cooperation between the Ayrton...
Santa Catarina Educators

Educators start online training course offered by the Ayrton Senna Institute

With the support of technology, about 250 educators from the Santa Catarina state network started this week a new stage of the training offered by the Ayrton Senna Institute. The course in the EaD...
Lewis Hamilton in Brazilvideo

Hamilton presents Ayrton Senna Institute

Lewis Hamilton, who won his fourth F1 world title two weeks ago, in Mexico, has arrived in São Paulo to take part in the Brazilian GP and, last Wednesday, he presented the Ayrton Senna...
Ayrton Senna Education

Only 1 on 10 young people are satisfied with the school

The Hereafter, in partnership with the Social Knowledge Network, launched on Thursday (22nd September) an unprecedented survey that sought to hear the views of young Brazilians about their schools. The study, called "Our School...

Legacy is helping in education

Just weeks before his death in May 1994, Ayrton Senna spoke to his sister about his plans to give back to Brazil. The 34-year-old, three-time Formula One world champion from Sao Paulo wanted to...
Viviane Senna

“Shell Brazil” partners with Ayrton Senna Institute

All around the world, Brazilians are famous for their generosity and hospitality. The recently-released Cone Communications “Global CSR Study” shows Brazilians are more willing than “any other country surveyed to make changes in their...
Viviane Senna


Viviane Senna recalls a conversation she had with her brother, motor racing legend Ayrton, in March 1994. He told her how he wanted to contribute to a better future for Brazil by helping to...
Viviane and Bruno Senna

McLaren and Ayrton Senna Institute

The name of our new Ultimate Series is immediately evocative. But it also celebrates our partnership with a charity educating the children and young people of Brazil. For over 20 years Viviane Senna has been...
Ayrton Senna Institute

Institute presents innovation in education at SXSWEdu

The Ayrton Senna Institute shared the experience of implementing the full-time high school education proposal on the first day of one of the largest education innovation events in the world, SXSWedu (South by Southwest)...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...

Obrigado Senna