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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Viviane Senna

Viviane Senna: REMEMBERING AYRTON

Viviane Senna recalls a conversation she had with her brother, motor racing legend Ayrton, in March 1994. He told her how he wanted to contribute to a better future for Brazil by helping to...

“Raizen” and Ayrton Senna Foundation together again on social partnership

Raizen , licensee of the Shell brand in Brazil , and the Ayrton Senna Institute ( IAS ) , which works to qualify public education in all regions of Brazil , seal the second...
Ayrton Senna Educationvideo

Teacher training in Singapore is supported by reading

"Are there more efficient ways to foster a transformative learning experience, how can we prepare teachers for this change to occur?" This was one of the questions that motivated the psychologist and educator Rhoda...
Lewis Hamilton in Brazilvideo

Hamilton presents Ayrton Senna Institute

Lewis Hamilton, who won his fourth F1 world title two weeks ago, in Mexico, has arrived in São Paulo to take part in the Brazilian GP and, last Wednesday, he presented the Ayrton Senna...
Ayrton Senna Institute

Cooperation with the Ayrton Senna Institute is renewed

The mayor of Maceió, Rui Soares Palmeira, and the municipal secretary of Education, Ana Dayse Dorea, signed on Monday (29), in São Paulo, the renewal of the term of technical cooperation between the Ayrton...
Bianca Senna

Gabriel Medina visited the Ayrton Senna Institute

On  January 19th the Ayrton Senna Institute received a special visit: the world champion Gabriel Medina, who became the first Brazilian to win the title at the world surfing championship in December 2014 . Gabriel...

Senninha is the new attraction of Brazilian TV Cultura

On 21 March, Ayrton Senna would have 56 years and as a way to honor him, the TV Cultura debuted Zupt series with Senninha, unprecedented in Brazilian open TV. Starring the famous character inspired...

Ayrton Senna Institute launched Senna TV on YouTube

Ayrton Senna fans all over the world now have a new channel about the three-time F1 world champion. Senna TV. Featuring exclusive content produced by the Ayrton Senna Intitute, it will have a weekly schedule,...

Josef Leberer visits the Ayrton Senna Institute

Trainer Josef Leberer, a close personal friend of the three-time world champion, toured the Ayrton Senna Institute last Monday, in São Paulo. Accompanied by Bianca Senna, Ayrton’s niece and the Institute’s Branding Director, Josef recalled...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna