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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Bianca Senna

Gabriel Medina visited the Ayrton Senna Institute

On  January 19th the Ayrton Senna Institute received a special visit: the world champion Gabriel Medina, who became the first Brazilian to win the title at the world surfing championship in December 2014 . Gabriel...
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Ayrton Senna Institute

“The main purpose of the foundation is to help children in needs to make their dream come true. This project was what Ayrton wished the most… and since 1994, more than 15 millions of...

Goodyear and the Ayrton Senna Institute Launches Campaign for Education

Goodyear, in partnership with the Instituto Ayrton Senna, launches campaign 'Speeding through Education', presenting the market a limited edition of Eagle Excellence tires AquaMax Ayrton Senna, as 205/55R16. Available in stores in the Greater São...

Senninha gets new website

This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of the program of Discovery Kids and TV Cultura, are now...

Boeing Donation to Ayrton Senna Institute

Boeing will invest in a partnership with the Ayrton Senna Institute to boost STEM and comprehensive education over the three next years. The investment funds the Comprehensive Education program, which will help more than...
Viviane and Bruno Senna

McLaren and Ayrton Senna Institute

The name of our new Ultimate Series is immediately evocative. But it also celebrates our partnership with a charity educating the children and young people of Brazil. For over 20 years Viviane Senna has been...
Lewis Hamilton in Brazilvideo

Hamilton presents Ayrton Senna Institute

Lewis Hamilton, who won his fourth F1 world title two weeks ago, in Mexico, has arrived in São Paulo to take part in the Brazilian GP and, last Wednesday, he presented the Ayrton Senna...

Donate Education – Speed up with the Ayrton Senna Institute

Sportsmen raise the quality of public education flag on the last weekend in Valopark (RS) The second stage of Stock Car, held last weekend in gaucho circuit Velopark, was marked by a special release of...
Viviane Senna

“Shell Brazil” partners with Ayrton Senna Institute

All around the world, Brazilians are famous for their generosity and hospitality. The recently-released Cone Communications “Global CSR Study” shows Brazilians are more willing than “any other country surveyed to make changes in their...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna