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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Senninha gets new website

This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of the program of Discovery Kids and TV Cultura, are now...

Boeing Donation to Ayrton Senna Institute

Boeing will invest in a partnership with the Ayrton Senna Institute to boost STEM and comprehensive education over the three next years. The investment funds the Comprehensive Education program, which will help more than...

Higher education institutions begin cooperation to train teachers

Cooperation agreement between the Union of higher education Maintainers and the Instituto Ayrton Senna was signed after meeting, to support closer ties between universities and schools. The Ayrton Senna Institute signed a cooperation agreement with...
Education Brasil

IAS participates in International Education Forum in Dubai

The Ayrton Senna Institute has been present at one of the main education events in the world. Insper's chief economist and professor, Ricardo Paes de Barros, and the Institute's director of Global Development, Emilio...
Ayrton Senna Institute

Cooperation with the Ayrton Senna Institute is renewed

The mayor of Maceió, Rui Soares Palmeira, and the municipal secretary of Education, Ana Dayse Dorea, signed on Monday (29), in São Paulo, the renewal of the term of technical cooperation between the Ayrton...
Viviane Senna

Viviane Senna: REMEMBERING AYRTON

Viviane Senna recalls a conversation she had with her brother, motor racing legend Ayrton, in March 1994. He told her how he wanted to contribute to a better future for Brazil by helping to...
Viviane and Bruno Senna

McLaren and Ayrton Senna Institute

The name of our new Ultimate Series is immediately evocative. But it also celebrates our partnership with a charity educating the children and young people of Brazil. For over 20 years Viviane Senna has been...
Instituto Ayrton Senna

SAP supports the Ayrton Senna Institute

SAP and Ayrton Senna Institute have expanded the partnership and, from now on, the multinational contributes directly to the cause of quality education. The company is making a contribution to the Reading Room Program,...
Banco Brasil Senna

Ayrton Senna Institute and BB Foundation announce partnership

The Ayrton Senna Institute and the Banco do Brasil Foundation have announced a partnership focused on the full literacy of thousands of Brazilian children. In this way, in addition to ensuring that students are...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna