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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

The award-winning campaign to help education in Brazil

In 2014, the year we celebrate 20 years of Ayrton Senna’s legacy, many fans are already familiar with the meaningful social work started by the driver with the Institute that bears his name and...
Ayrton Senna Institute

Ayrton Senna Institute and Adobe partnership

The Ayrton Senna Institute, with the objective of increasing its work for the cause of education also in the digital environment, announces plans for the complete transformation of its website. To make the portal...

School Learning Policies

Over the past decades, Brazil has advanced a lot in relation to entry and student learning in the early years of elementary school, but important challenges remain. For example, according to the school census...

Donations change the reality of children in Piaui

A very serious education problem in Brazil is the high level of school failure that leads millions of children and youngsters to increase the age-grade distortion rates. This happens because of an educational system...

Senninha is present in the main licensing fair in Brazil

The Senninha character is present in Expo Licensing Brazil, held on 30 and 31 August in Sao Paulo. The fair is one of the main events in Latin America focused on the licensing of...
Viviane Senna president of Ayrton Senna Institute

Ayrton Senna Institute winning Brazilian Youth Award

On the tuesday evening,Ayrton Senna Institute has been awarded the Social category of the 13th Brazilian Youth Award. The ceremony, which took the singer Fiuk presentation took place in the Palace of Conventions Anhembi,...

A Community problem of living without the technology

In a partnership with Technovation, students from Itatiba network are prepared to think of an application that solves a community problem of living without the technology. In the 21st century, living offline or completely away...
Ayrton Senna Educationvideo

Teacher training in Singapore is supported by reading

"Are there more efficient ways to foster a transformative learning experience, how can we prepare teachers for this change to occur?" This was one of the questions that motivated the psychologist and educator Rhoda...

Senninha is the new attraction of Brazilian TV Cultura

On 21 March, Ayrton Senna would have 56 years and as a way to honor him, the TV Cultura debuted Zupt series with Senninha, unprecedented in Brazilian open TV. Starring the famous character inspired...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna