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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Viviane Senna,Ayrton Senna Institute

20 Years: Interview with Viviane Senna

The Ayrton Senna Institute (IAS) has been working with young Brazilians since 1994, undertaking vital research and investment in the country’s education sector. Its overarching goal is to reduce inequality and create better opportunities...

Azul Airlines and IAS pays tribute to Ayrton Senna with a new logo jet

Azul Brazilian Airlines (Azul Linhas Aereas Brasileiras) (Sao Paulo-Viracopas) in partnership with IAS (Instituto Ayrton Senna) pays his tribute to the 20 years of the immortal legacy of Ayrton Senna with a new logo...
Ayrton Senna Education

Only 1 on 10 young people are satisfied with the school

The Hereafter, in partnership with the Social Knowledge Network, launched on Thursday (22nd September) an unprecedented survey that sought to hear the views of young Brazilians about their schools. The study, called "Our School...
Ayrton-Senna-Institute

Legacy is helping in education

Just weeks before his death in May 1994, Ayrton Senna spoke to his sister about his plans to give back to Brazil. The 34-year-old, three-time Formula One world champion from Sao Paulo wanted to...
Viviane Senna

“Shell Brazil” partners with Ayrton Senna Institute

All around the world, Brazilians are famous for their generosity and hospitality. The recently-released Cone Communications “Global CSR Study” shows Brazilians are more willing than “any other country surveyed to make changes in their...
Banco Brasil Senna

Ayrton Senna Institute and BB Foundation announce partnership

The Ayrton Senna Institute and the Banco do Brasil Foundation have announced a partnership focused on the full literacy of thousands of Brazilian children. In this way, in addition to ensuring that students are...

The award-winning campaign to help education in Brazil

In 2014, the year we celebrate 20 years of Ayrton Senna’s legacy, many fans are already familiar with the meaningful social work started by the driver with the Institute that bears his name and...
Ayrton Senna Institute

Ayrton Senna Institute and Adobe partnership

The Ayrton Senna Institute, with the objective of increasing its work for the cause of education also in the digital environment, announces plans for the complete transformation of its website. To make the portal...

School Learning Policies

Over the past decades, Brazil has advanced a lot in relation to entry and student learning in the early years of elementary school, but important challenges remain. For example, according to the school census...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna