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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Meet the new brand of Instituto Ayrton Senna

Starting this month, the Ayrton Senna Institute presents to the market repositioning of its brand. The study to provide a more modern brand and accompanying the new challenges of the organization began in 2012 and...

Senninha is present in the main licensing fair in Brazil

The Senninha character is present in Expo Licensing Brazil, held on 30 and 31 August in Sao Paulo. The fair is one of the main events in Latin America focused on the licensing of...

CMF Media launches Ayrton Senna mobile application

The CMF Media, a company specializing in mobile communication, in partnership with Instituto Ayrton Senna, presents the first official app and the unprecedented devoted Formula 1 driver Ayrton Senna, who will be divided into...
Ayrton Senna Campaign

DoeLetras campaign

Aiming to expand its activities in the cause of education in the country, the Ayrton Senna Institute is starting a new campaign. Using the theme DoeLetras, the campaign seeks to expand the Institute's work to...

Legacy: Instituto Ayrton Senna – Educational Programs

Instituto Ayrton Senna’s programs are educational solutions that help fight key problems within Brazilian public educational system. They encompass three large areas: formal education, complementary education and education and technology. Formal Education Literacy and flow correction Programs -...
Viviane Senna,president of Ayrton Senna Institute

Growing number of companies that are partnering with the IAS

In the same year that the Ayrton Senna Institute turns 20 years expanded the number of companies interested in cause marketing, as reported by Propaganda Magazine, this month. "The idea of this mechanism is to...

Diletto and Ayrton Senna Institute celebrates delicious partnership

Unanimous flavor... That's how Diletto and Ayrton Senna Institute defines the Belgian Milk Chocolate Popsicle, which starting next week, will arrive uniformed properly with the colors of the Flagship Institute of São Paulo and...

“On The Pulse Of Brazil” marketing campaign

  The #NoPulsoDoBrasil (On The Pulse Of Brazil) marketing campaign, conceived by the Ayrton Senna Institute, in a partnership with the J. Walter Thompson ad agency, received this week one of the most prestigious awards...

International Forum of Public Policy

"We have strong evidence that socioemotional skills are as important as cognitive to school success and equally or more important to perform well in life. So grows the role of initiatives that put the subject...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna