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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Donations change the reality of children in Piaui

A very serious education problem in Brazil is the high level of school failure that leads millions of children and youngsters to increase the...

Senninha is present in the main licensing fair in Brazil

The Senninha character is present in Expo Licensing Brazil, held on 30 and 31 August in Sao Paulo. The fair is one of the...

Prince Harry visits the Ayrton Senna Institute

The Ayrton Senna Institute received, last Thursday, in São Paulo, a visit from Prince Harry of Wales (United Kingdom). He was welcomed by the...

Legacy is helping in education

Ayrton-Senna-Institute
Just weeks before his death in May 1994, Ayrton Senna spoke to his sister about his plans to give back to Brazil. The 34-year-old,...

Senna Emotion in Belo Horizonte

Ayrton Senna Emotion
For the first time in Minas Gerais, the traveling Senna Emotion, shows on the personal and professional trajectory of the triple world champion of...

Legacy: Instituto Ayrton Senna – Educational Programs

Instituto Ayrton Senna’s programs are educational solutions that help fight key problems within Brazilian public educational system. They encompass three large areas: formal education, complementary education...

Meet the new brand of Instituto Ayrton Senna

Starting this month, the Ayrton Senna Institute presents to the market repositioning of its brand. The study to provide a more modern brand and accompanying...

CMF Media launches Ayrton Senna mobile application

The CMF Media, a company specializing in mobile communication, in partnership with Instituto Ayrton Senna, presents the first official app and the unprecedented devoted...

Ayrton Senna Institute and BB Foundation announce partnership

Banco Brasil Senna
The Ayrton Senna Institute and the Banco do Brasil Foundation have announced a partnership focused on the full literacy of thousands of Brazilian children....