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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Prince Harry visits the Ayrton Senna Institute

The Ayrton Senna Institute received, last Thursday, in São Paulo, a visit from Prince Harry of Wales (United Kingdom). He was welcomed by the Institute’s president, Viviane Senna, and got to know the organization’s...
Ayrton Senna Emotion

Senna Emotion in Belo Horizonte

For the first time in Minas Gerais, the traveling Senna Emotion, shows on the personal and professional trajectory of the triple world champion of Formula 1, will be open to the public in BH...
Ayrton-Senna-Institute

Legacy is helping in education

Just weeks before his death in May 1994, Ayrton Senna spoke to his sister about his plans to give back to Brazil. The 34-year-old, three-time Formula One world champion from Sao Paulo wanted to...

Meet the new brand of Instituto Ayrton Senna

Starting this month, the Ayrton Senna Institute presents to the market repositioning of its brand. The study to provide a more modern brand and accompanying the new challenges of the organization began in 2012 and...

Legacy: Instituto Ayrton Senna – Educational Programs

Instituto Ayrton Senna’s programs are educational solutions that help fight key problems within Brazilian public educational system. They encompass three large areas: formal education, complementary education and education and technology. Formal Education Literacy and flow correction Programs -...

CMF Media launches Ayrton Senna mobile application

The CMF Media, a company specializing in mobile communication, in partnership with Instituto Ayrton Senna, presents the first official app and the unprecedented devoted Formula 1 driver Ayrton Senna, who will be divided into...
Ayrton Senna Campaign

DoeLetras campaign

Aiming to expand its activities in the cause of education in the country, the Ayrton Senna Institute is starting a new campaign. Using the theme DoeLetras, the campaign seeks to expand the Institute's work to...
Viviane Senna,president of Ayrton Senna Institute

Growing number of companies that are partnering with the IAS

In the same year that the Ayrton Senna Institute turns 20 years expanded the number of companies interested in cause marketing, as reported by Propaganda Magazine, this month. "The idea of this mechanism is to...

Boeing Donation to Ayrton Senna Institute

Boeing will invest in a partnership with the Ayrton Senna Institute to boost STEM and comprehensive education over the three next years. The investment funds the Comprehensive Education program, which will help more than...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna