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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Senninha is the new attraction of Brazilian TV Cultura

On 21 March, Ayrton Senna would have 56 years and as a way to honor him, the TV Cultura debuted Zupt series with Senninha,...

A Community problem of living without the technology

In a partnership with Technovation, students from Itatiba network are prepared to think of an application that solves a community problem of living without...

Josef Leberer visits the Ayrton Senna Institute

Trainer Josef Leberer, a close personal friend of the three-time world champion, toured the Ayrton Senna Institute last Monday, in São Paulo. Accompanied by Bianca...

20 Years: Interview with Viviane Senna

Viviane Senna,Ayrton Senna Institute
The Ayrton Senna Institute (IAS) has been working with young Brazilians since 1994, undertaking vital research and investment in the country’s education sector. Its...

Viviane Senna: REMEMBERING AYRTON

Viviane Senna
Viviane Senna recalls a conversation she had with her brother, motor racing legend Ayrton, in March 1994. He told her how he wanted to...

“Shell Brazil” partners with Ayrton Senna Institute

Viviane Senna
All around the world, Brazilians are famous for their generosity and hospitality. The recently-released Cone Communications “Global CSR Study” shows Brazilians are more willing...

DoeLetras campaign

Ayrton Senna Campaign
Aiming to expand its activities in the cause of education in the country, the Ayrton Senna Institute is starting a new campaign. Using the theme...

Senna Emotion in Belo Horizonte

Ayrton Senna Emotion
For the first time in Minas Gerais, the traveling Senna Emotion, shows on the personal and professional trajectory of the triple world champion of...

Meet the new brand of Instituto Ayrton Senna

Starting this month, the Ayrton Senna Institute presents to the market repositioning of its brand. The study to provide a more modern brand and accompanying...