Ayrton Senna EmotionFor the first time in Minas Gerais, the traveling Senna Emotion, shows on the personal and professional trajectory of the triple world champion of Formula 1, will be open to the public in BH Shopping from next June 18 and will continue until July 19.

With about 330 square meters, the exhibition will for the first time give the chance to the public to check closely original items Family acquis. During the month of May, the show was in Rio de Janeiro and was blockbuster. About 15,000 Ayrton Senna fans visited the site and were able to get to know the history of the pilot.

The Senna Emotion is divided into three thematic areas: Values ??of a Champion, The Myth of Formula 1 and Ayrton Senna of Brazil. The steps, the public will be invited to dive on a journey full of multi-sensory experiences, which caused quite a stir among fans at the show in 2015 debut in May in Rio de Janeiro.

“For the BH Shopping is a great pride to receive a show that brings together objects and items that helped build the story of a great man; we will certainly blockbuster, “said the superintendent of BH Shopping, Durleno Rezende. According to Bianca Senna, Branding director of Instituto Ayrton Senna and triple champion’s niece, the exhibition brings together valuable part of the Career memory of one of the greatest F1 drivers. “The attractions are interactive and provide an entertaining experience to fans and information to younger generations who did not follow the career of Ayrton,” he says.

The whole show is inspired by the logic of smart environments that have a strong ability to empathize with the public. “The interactive language is interesting for thematic exhibitions, so that the information transmitted over the experience more attractive, fun and better understood by the public,” said Karina Israel, Executive Director of YDreams Brazil, the company responsible for producing the shows.

In the first exposure to the public, one of the areas that was successful was precisely the interactive experience with reality glasses “increased”. In this room, you can experience an interactive and novel solution: with a virtual reality glasses, the visitor is invited to sit in the pilot’s position and track champion in back on the track of Interlagos, complete with idol comments on each point circuit.

“It’s a unique experience. Demand was so high in Rio de Janeiro we increase the places available for this part of the show in BH with more glasses and chairs so that everyone can feel what it’s like in a Formula 1 car and with a turn narrated by Ayrton ” says Bianca.

source: Ayrton Senna Official