Ayrton Senna Campaign

Aiming to expand its activities in the cause of education in the country, the Ayrton Senna Institute is starting a new campaign.

Using the theme DoeLetras, the campaign seeks to expand the Institute’s work to promote education and provide more opportunities for children and adolescents in the country.

Through the site www.DoeLetras.org.br everyone can make donations, receiving as a gift a unique keychain with the letter you choose. On the site, people are also encouraged to download a digital letter and share in your social networks using #DoeLetras.

For those who are learning to read and write, each letter is an achievement. And it is with achievements so it will be possible to accelerate the education and the future of Brazil.