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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Educators clarify the importance of comprehensive education

Second "eduLab21" talk wheel meets four experts to map views on what defines a comprehensive education and how it can be put into practice...

Senninha is present in the main licensing fair in Brazil

The Senninha character is present in Expo Licensing Brazil, held on 30 and 31 August in Sao Paulo. The fair is one of the...

School Learning Policies

Over the past decades, Brazil has advanced a lot in relation to entry and student learning in the early years of elementary school, but...

Scratch conference 2016

Generate opportunities for children and young people to create and communicate through computer programs is one of the major goals of educators who gathered...

Senninha gets new website

This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of...

Brazilian Olympic athletes carry Senna’s message on their wrists

Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor...

“On The Pulse Of Brazil” marketing campaign

  The #NoPulsoDoBrasil (On The Pulse Of Brazil) marketing campaign, conceived by the Ayrton Senna Institute, in a partnership with the J. Walter Thompson ad...

Ayrton Senna Institute launched Senna TV on YouTube

Ayrton Senna fans all over the world now have a new channel about the three-time F1 world champion. Senna TV. Featuring exclusive content produced by...

Donate Education – Speed up with the Ayrton Senna Institute

Sportsmen raise the quality of public education flag on the last weekend in Valopark (RS) The second stage of Stock Car, held last weekend in...