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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Veho VPP-004-AS Ayrton Senna Pebble Smartstick Portable Charger review

Veho's Ayrton Senna-inspired Pebble SmartStick+ is possibly one of the coolest-looking portable phone chargers we've seen. Read on for our full Pebble Smartstick+ review. The problem with smartphones that do just about everything is that...
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Senna’s McLaren and other legendary cars arrive in Forza Motorsport 6

If you ever wanted to drive the Formula 1 car of Ayrton Senna, know that this is possible today in Forza Motorsport 6. The car will be included in the eBay Motors Car Pack, along...
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Angry Birds Go: Ayrton Senna Teaser

Together with the Ayrton Senna Institute (IAS), Rovio proudly introduces the Formula 1 legend Ayrton Senna as a playable character in Angry Birds Go! Senna Bird takes the place of Chuck as the fastest bird...
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Veho VPP-004-AS Pebble Smartstick

The stylish Ayrton Senna Signature Collection Pebble™ Smartstick+ emergency portable battery pack charger for mobile devices has been enhanced with an increased 3000mAh power supply, ergonomic re-design with protective port dust cap and handy...

Minichamps: McLaren Honda MP4/4, Japanese GP 1988

The legendary McLaren Honda MP4/4 which Ayrton Senna drove at the Japanese GP in 1988. In this race he became Formula 1 Champion the first time! Japanese Grand Prix, 30th October 1988 Limited edition of 1000...

Senna’s legacy lives on

TAG Heuer, which pioneered timepiece partnerships in motorsport, launches a range of new racing-related watches in june 2015. The new timepieces fall into two collections celebrating two of TAG Heuer’s most enduring relationships; with the...

TAG Heuer Avant-Garde Eyewear

TAG Heuer Avant-Garde Eyewear took up the huge challenge to imagine, design and manufacture sunglasses as iconic as Senna was, by expressing values of performance and precision, shared by the driver and the brand. The...

Ayrton Senna: TAG Heuer Collection

Ayrton Senna's return to TAG Heuer also marked the reveal of the Senna Collection comprised of four new special-edition timepieces and new dedicated advertising campaign. Each watch features the famous stylized Senna ‘S’ in...

Ayrton Senna – McLaren (HARDBACK)

Legendary Brazilian racing driver Ayrton Senna's intensity and commitment earned him a reputation as one of the biggest names in world sport. In his brief, fiery Grand Prix career, he won 41 races and...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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