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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

The Golden Lotus Years

The three years that Ayrton Senna drove for Team Lotus, 1985-87, was one of the headiest periods in the history of motor racing. Not only were titanic battles raging between the four leading teams...

Ayrton Senna – A Life in Pictures

20 years after his tragic, fatal accident at Imola on May 1st 1994, Ayrton Senna is still one of the most beloved figures in Formula 1 racing. A Life in Pictures is a meticulous and...
Senna in McLaren cocpit

Montegrappa presents the Ayrton Senna Icons Pens Collection

Senna, it’s one of those sporting names that instantly conjurs up a persona from a single word, just as Ali, Schumacher, Pele, Shaq and Jordan do. Senna was a truly extraordinary driver that wowed the motor racing...

TAG Heuer again with Senna name

Swiss watch company comes up with limited-edition glasses. Swiss watch company Tag Heuer is celebrating the 20th anniversary of the death of Brazilian Formula One legend Ayrton Senna on May 1 with a new limited...

Gran Turismo 6 to Feature Ayrton Senna Content

Sony Computer Entertainment of America has announced a “long-term partnership” between the Ayrton Senna Institute and the Gran Turismo series. The announcement was made at the 2013 Brazil Game Show in São Paulo. According to...

Ayrton Senna commemorated by Ducati

Back in 1994, the racing community lost one of its greatest talents in Ayrton Senna. Hailing from Sao Paolo, Brazil, Senna won three Driver's Championships in the highly competitive sport of F1. Senna was not...

Senna-inspired goods launched at Goodwood

New range of Senna-inspired goods will be launched at next week's Goodwood Festival of Speed. A new range of luxury leather goods inspired by Ayrton Senna will be launched at the Goodwood Festival of Speed...

Senna collection: Hublot presents the most sophisticated watch

Another event celebrates the long history of friendship between Hublot and the Senna family was launched on Monday 10th june at the Hublot factory in Switzerland where the most sophisticated watch collection Senna is...

Hublot Launches MP-06 Senna Act IV Timepiece

Swiss luxury watch brand Hublot has renewed its long-standing partnership with the family of Formula One legend Ayrton Senna to create the MP-06 Senna Act IV timepiece. The brand supports the Ayrton Senna Foundation in...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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