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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Watch Collection of Ayrton Senna

One of the first stories written on Calibre 11 back in 2009 was an overview of the Senna TAG Heuer Limited Editions, a post that is still popular, no doubt thanks to the renewed...

Ayrton Senna Nacional Cap

The Cap symbolizes the successful partnership of Ayrton Senna and the Banco Nacional. The brazilian Banco Nacional was one of the main sponsors of Ayrton Senna during his Formula 1 career. The Cap received a...

Carraro Senna bicycle

On 28th April 1994, in Padua - Italy, after more than  a year of   planning and projects,  an  agreement  for  the construction  of a series of bicycles  bearing  the name SENNA was concluded...

Senna’s legacy lives on

TAG Heuer, which pioneered timepiece partnerships in motorsport, launches a range of new racing-related watches in june 2015. The new timepieces fall into two collections celebrating two of TAG Heuer’s most enduring relationships; with the...
Tourbillon Senna

Review: Tag Heuer Carrera 2018

When it comes to TAG Heuer ambassadors, no one can hold a candle to Formula 1’s triple World Champion Ayrton Senna. Yes, Steve McQueen may well have greater name recognition and push, but McQueen...
video

Minichamps Review: Williams FW16

The Williams FW16 was a Formula One car used by the Williams team for the 1994 Formula One season. It was designed by Adrian Newey with the major regulation changes that the FIA had introduced in the off-season, banning the electronic devices that had been...
Senna Geneve 41 watch

Masterpiece: Geneve Senna 41

In the late 1990’s Universal Geneve teamed up with the Ayrton Senna Institute (IAS). Founded in 1994 by Ayrtons Senna’s family and presided by Viviane Senna. Viviane being Ayrton’s sister, and mother of Formula...
Senna TAG editions

2 new Senna special editions

Considered as one of the greatest drivers of all time, Ayrton "Magic" Senna has made his mark on Formula 1 history with audacity and character. His talent was immense and his style always ahead...

Interesting: McGregor Ayrton Senna Collection

The McGregor Ayrton Senna Collection has been developed in conjunction with the Ayrton Senna Foundation - an institution devoted to giving Brazilian children and young people a chance to develop as human beings, citizens...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna