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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Ayrton Senna Nacional Cap

The Cap symbolizes the successful partnership of Ayrton Senna and the Banco Nacional. The brazilian Banco Nacional was one of the main sponsors of Ayrton Senna during his Formula 1 career. The Cap received a...
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Minichamps Review: Williams FW16

The Williams FW16 was a Formula One car used by the Williams team for the 1994 Formula One season. It was designed by Adrian Newey with the major regulation changes that the FIA had introduced in the off-season, banning the electronic devices that had been...

Watch Collection of Ayrton Senna

One of the first stories written on Calibre 11 back in 2009 was an overview of the Senna TAG Heuer Limited Editions, a post that is still popular, no doubt thanks to the renewed...
Ayrton Senna CarKit

SENNA Bluetooth Hands-free Car Kit

The SAEM™ S3 Ayrton Senna hands-free speaker system is three products in one outstanding device. Firstly, when using it in your car the SAEM™ S3 will allow you to make and receive phone calls...

Carraro Senna bicycle

On 28th April 1994, in Padua - Italy, after more than  a year of   planning and projects,  an  agreement  for  the construction  of a series of bicycles  bearing  the name SENNA was concluded...

Senna’s legacy lives on

TAG Heuer, which pioneered timepiece partnerships in motorsport, launches a range of new racing-related watches in june 2015. The new timepieces fall into two collections celebrating two of TAG Heuer’s most enduring relationships; with the...

Ayrton Senna commemorated by Ducati

Back in 1994, the racing community lost one of its greatest talents in Ayrton Senna. Hailing from Sao Paolo, Brazil, Senna won three Driver's Championships in the highly competitive sport of F1. Senna was not...

TAG Heuer again with Senna name

Swiss watch company comes up with limited-edition glasses. Swiss watch company Tag Heuer is celebrating the 20th anniversary of the death of Brazilian Formula One legend Ayrton Senna on May 1 with a new limited...
TAG-Carrera Senna

SENNA: TAG Carrera

Often been voted as the best, most influential Formula One driver of all time, Ayrton Senna won the legendary Monaco Grand Prix for the very first time in 1987 (the first of his record...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna