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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Ayrton Senna Nacional Cap

The Cap symbolizes the successful partnership of Ayrton Senna and the Banco Nacional. The brazilian Banco Nacional was one of the main sponsors of Ayrton Senna during his Formula 1 career. The Cap received a...

Carraro Senna bicycle

On 28th April 1994, in Padua - Italy, after more than  a year of   planning and projects,  an  agreement  for  the construction  of a series of bicycles  bearing  the name SENNA was concluded...

Senna’s legacy lives on

TAG Heuer, which pioneered timepiece partnerships in motorsport, launches a range of new racing-related watches in june 2015. The new timepieces fall into two collections celebrating two of TAG Heuer’s most enduring relationships; with the...
video

Minichamps Review: Williams FW16

The Williams FW16 was a Formula One car used by the Williams team for the 1994 Formula One season. It was designed by Adrian Newey with the major regulation changes that the FIA had introduced in the off-season, banning the electronic devices that had been...

Watch Collection of Ayrton Senna

One of the first stories written on Calibre 11 back in 2009 was an overview of the Senna TAG Heuer Limited Editions, a post that is still popular, no doubt thanks to the renewed...

TAG Heuer again with Senna name

Swiss watch company comes up with limited-edition glasses. Swiss watch company Tag Heuer is celebrating the 20th anniversary of the death of Brazilian Formula One legend Ayrton Senna on May 1 with a new limited...
TAG-Carrera Senna

SENNA: TAG Carrera

Often been voted as the best, most influential Formula One driver of all time, Ayrton Senna won the legendary Monaco Grand Prix for the very first time in 1987 (the first of his record...

Ayrton Senna: TAG Heuer Collection

Ayrton Senna's return to TAG Heuer also marked the reveal of the Senna Collection comprised of four new special-edition timepieces and new dedicated advertising campaign. Each watch features the famous stylized Senna ‘S’ in...
Tourbillon Senna

Review: Tag Heuer Carrera 2018

When it comes to TAG Heuer ambassadors, no one can hold a candle to Formula 1’s triple World Champion Ayrton Senna. Yes, Steve McQueen may well have greater name recognition and push, but McQueen...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna