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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Masterpiece: Geneve Senna 41

Senna Geneve 41 watch
In the late 1990’s Universal Geneve teamed up with the Ayrton Senna Institute (IAS). Founded in 1994 by Ayrtons Senna’s family and presided by...

The Watches of Ayrton Senna

Had it not been for that fateful weekend at Imola in 1994, Ayrton Senna would have turned 52 a couple of weeks ago. One...

Review: Tag Heuer Carrera 2018

Tourbillon Senna
When it comes to TAG Heuer ambassadors, no one can hold a candle to Formula 1’s triple World Champion Ayrton Senna. Yes, Steve McQueen...

Veho VPP-004-AS Ayrton Senna Pebble Smartstick Portable Charger review

Veho's Ayrton Senna-inspired Pebble SmartStick+ is possibly one of the coolest-looking portable phone chargers we've seen. Read on for our full Pebble Smartstick+ review. The...

Ayrton Senna: All his Races

Ayrton Senna at Interlagos in 1994
This definitive record of Ayrton Senna’s racing life provides detailed coverage of every single race in which he competed, including karting, Formula Ford, Formula...

Ayrton Senna commemorated by Ducati

Back in 1994, the racing community lost one of its greatest talents in Ayrton Senna. Hailing from Sao Paolo, Brazil, Senna won three Driver's...

Angry Birds Go: Ayrton Senna Teaser

video
Together with the Ayrton Senna Institute (IAS), Rovio proudly introduces the Formula 1 legend Ayrton Senna as a playable character in Angry Birds Go! Senna...

Interesting: McGregor Ayrton Senna Collection

The McGregor Ayrton Senna Collection has been developed in conjunction with the Ayrton Senna Foundation - an institution devoted to giving Brazilian children and...

2 new Senna special editions

Senna TAG editions
Considered as one of the greatest drivers of all time, Ayrton "Magic" Senna has made his mark on Formula 1 history with audacity and...