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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Christmas is coming

Christmas is coming and SennaTRI collection is a great gift option for anyone who is a fan of the great Ayrton Senna! And you still contributes to boys and girls of Brazil win in...
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Angry Birds Go: Ayrton Senna Teaser

Together with the Ayrton Senna Institute (IAS), Rovio proudly introduces the Formula 1 legend Ayrton Senna as a playable character in Angry Birds Go! Senna Bird takes the place of Chuck as the fastest bird...

Carraro Senna bicycle

On 28th April 1994, in Padua - Italy, after more than  a year of   planning and projects,  an  agreement  for  the construction  of a series of bicycles  bearing  the name SENNA was concluded...
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Minichamps Review: Williams FW16

The Williams FW16 was a Formula One car used by the Williams team for the 1994 Formula One season. It was designed by Adrian Newey with the major regulation changes that the FIA had introduced in the off-season, banning the electronic devices that had been...

Ayrton Senna commemorated by Ducati

Back in 1994, the racing community lost one of its greatest talents in Ayrton Senna. Hailing from Sao Paolo, Brazil, Senna won three Driver's Championships in the highly competitive sport of F1. Senna was not...

Ayrton Senna Brass Medallion

Patrick and Debbie Wedes as licenced distributors of Ayrton Senna 1994 - current for The Motorsport Shop received an invite for one person to attend a special two week tribute to Ayrton Senna in...

ayrton-senna.net recommends : Ayrton Senna – The Team Lotus Years

This excellent book covers the Team Lotus Turbo years, from 1983 to 1987, featuring in particular Ayrton Senna's three years with the team from 1985 to 1987.  It tells the story, in great detail of...

Book Review: Ayrton Senna

Some of you may be familiar with the photography of Paolo d’Alessio. His book ‘Ayrton Senna’ is part of a series of his books under the Italian publisher Gribaudo that also includes titles on...

The Pioneer just released DVD Player inspired by Ayrton Senna

Pioneer of Brazil, aiming to offer cutting edge products that add value to the lives of their consumers, gives, in partnership with the Instituto Ayrton Senna, one of the big news of the year:...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna