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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Book Review: Ayrton Senna

Some of you may be familiar with the photography of Paolo d’Alessio. His book ‘Ayrton Senna’ is part of a series of his books...

SENNA: TAG Carrera

TAG-Carrera Senna
Often been voted as the best, most influential Formula One driver of all time, Ayrton Senna won the legendary Monaco Grand Prix for the...

Ayrton Senna commemorated by Ducati

Back in 1994, the racing community lost one of its greatest talents in Ayrton Senna. Hailing from Sao Paolo, Brazil, Senna won three Driver's...

SENNA Bluetooth Hands-free Car Kit

Ayrton Senna CarKit
The SAEM™ S3 Ayrton Senna hands-free speaker system is three products in one outstanding device. Firstly, when using it in your car the SAEM™...

Minichamps Review: Williams FW16

video
The Williams FW16 was a Formula One car used by the Williams team for the 1994 Formula One season. It was designed by Adrian Newey with the major regulation changes that the FIA had introduced...

Gran Turismo 6 to Feature Ayrton Senna Content

Sony Computer Entertainment of America has announced a “long-term partnership” between the Ayrton Senna Institute and the Gran Turismo series. The announcement was made...

ayrton-senna.net recommends : Ayrton Senna – The Team Lotus Years

This excellent book covers the Team Lotus Turbo years, from 1983 to 1987, featuring in particular Ayrton Senna's three years with the team from 1985...

Interesting: McGregor Ayrton Senna Collection

The McGregor Ayrton Senna Collection has been developed in conjunction with the Ayrton Senna Foundation - an institution devoted to giving Brazilian children and...

Masterpiece: Geneve Senna 41

Senna Geneve 41 watch
In the late 1990’s Universal Geneve teamed up with the Ayrton Senna Institute (IAS). Founded in 1994 by Ayrtons Senna’s family and presided by...