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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Minichamps: McLaren Honda MP4/4, Japanese GP 1988

The legendary McLaren Honda MP4/4 which Ayrton Senna drove at the Japanese GP in 1988. In this race he became Formula 1 Champion the first time! Japanese Grand Prix, 30th October 1988 Limited edition of 1000...

The Golden Lotus Years

The three years that Ayrton Senna drove for Team Lotus, 1985-87, was one of the headiest periods in the history of motor racing. Not only were titanic battles raging between the four leading teams...

Ayrton Senna – McLaren (HARDBACK)

Legendary Brazilian racing driver Ayrton Senna's intensity and commitment earned him a reputation as one of the biggest names in world sport. In his brief, fiery Grand Prix career, he won 41 races and...
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Angry Birds Go: Ayrton Senna Teaser

Together with the Ayrton Senna Institute (IAS), Rovio proudly introduces the Formula 1 legend Ayrton Senna as a playable character in Angry Birds Go! Senna Bird takes the place of Chuck as the fastest bird...
Senna TAG editions

2 new Senna special editions

Considered as one of the greatest drivers of all time, Ayrton "Magic" Senna has made his mark on Formula 1 history with audacity and character. His talent was immense and his style always ahead...

Gran Turismo 6 to Feature Ayrton Senna Content

Sony Computer Entertainment of America has announced a “long-term partnership” between the Ayrton Senna Institute and the Gran Turismo series. The announcement was made at the 2013 Brazil Game Show in São Paulo. According to...

Ayrton Senna commemorated by Ducati

Back in 1994, the racing community lost one of its greatest talents in Ayrton Senna. Hailing from Sao Paolo, Brazil, Senna won three Driver's Championships in the highly competitive sport of F1. Senna was not...

Christmas is coming

Christmas is coming and SennaTRI collection is a great gift option for anyone who is a fan of the great Ayrton Senna! And you still contributes to boys and girls of Brazil win in...

Veho VPP-004-AS Ayrton Senna Pebble Smartstick Portable Charger review

Veho's Ayrton Senna-inspired Pebble SmartStick+ is possibly one of the coolest-looking portable phone chargers we've seen. Read on for our full Pebble Smartstick+ review. The problem with smartphones that do just about everything is that...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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