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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

The Pioneer just released DVD Player inspired by Ayrton Senna

Pioneer of Brazil, aiming to offer cutting edge products that add value to the lives of their consumers, gives, in partnership with the Instituto Ayrton Senna, one of the big news of the year:...

Ayrton Senna – A Life in Pictures

20 years after his tragic, fatal accident at Imola on May 1st 1994, Ayrton Senna is still one of the most beloved figures in Formula 1 racing. A Life in Pictures is a meticulous and...

ayrton-senna.net recommends : Ayrton Senna – The Team Lotus Years

This excellent book covers the Team Lotus Turbo years, from 1983 to 1987, featuring in particular Ayrton Senna's three years with the team from 1985 to 1987.  It tells the story, in great detail of...

Senna collection: Hublot presents the most sophisticated watch

Another event celebrates the long history of friendship between Hublot and the Senna family was launched on Monday 10th june at the Hublot factory in Switzerland where the most sophisticated watch collection Senna is...

TAG Heuer Avant-Garde Eyewear

TAG Heuer Avant-Garde Eyewear took up the huge challenge to imagine, design and manufacture sunglasses as iconic as Senna was, by expressing values of performance and precision, shared by the driver and the brand. The...
Senna Geneve 41 watch

Masterpiece: Geneve Senna 41

In the late 1990’s Universal Geneve teamed up with the Ayrton Senna Institute (IAS). Founded in 1994 by Ayrtons Senna’s family and presided by Viviane Senna. Viviane being Ayrton’s sister, and mother of Formula...
Ayrton Senna CarKit

SENNA Bluetooth Hands-free Car Kit

The SAEM™ S3 Ayrton Senna hands-free speaker system is three products in one outstanding device. Firstly, when using it in your car the SAEM™ S3 will allow you to make and receive phone calls...
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Veho VPP-004-AS Pebble Smartstick

The stylish Ayrton Senna Signature Collection Pebble™ Smartstick+ emergency portable battery pack charger for mobile devices has been enhanced with an increased 3000mAh power supply, ergonomic re-design with protective port dust cap and handy...

Hublot Launches MP-06 Senna Act IV Timepiece

Swiss luxury watch brand Hublot has renewed its long-standing partnership with the family of Formula One legend Ayrton Senna to create the MP-06 Senna Act IV timepiece. The brand supports the Ayrton Senna Foundation in...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna