Senna in the Head and Heart
This month, the Instituto Cultural Usiminas brings to Ipatinga the exhibition "Senna in the Head and Heart", of the Ayrton Senna Institute, with opening to the public on March 21, the date the pilot...
Hamilton’s tribute to SENNA in 2017
Lewis Hamilton’s helmet for the 2017 F1 season was unveiled last Wednesday on the British driver’s official online channels. The design was created by Brazilian artist Raí Caldato, and it pays tribute to Ayrton...
Senninha was attraction of the 12h Kart of Webmotors
The Ayrton Senna Karting Championship held on Saturday 28 January, host the second edition of the 12-hour Kart Webmotors. Bringing together in Interlagos riders from the main national categories such as Stock Car, Truck,...
Toto’s favorite F1 Driver
Asked in an interview with French paper Le Figaro to name his favourite F1 driver of all-time, Mercedes boss Toto Wolff offered a fairly predictable answer.
"I'm afraid it's not very original but I would...
Porsche 911 R – A Tribute to Ayrton Senna
The Porsche 911R is one of the most sought after production 911s in years, so how could one possibly make it even more desirable? By making a tribute version to the late great Ayrton...
Lewis Hamilton pays homage to Ayrton and Brazil on his new helmet
Lewis Hamilton helmet will have the iconic colors (green, yellow and blue) of Ayrton Senna for the Brazilian Grand Prix, which will be held this Sunday, 13 November in Interlagos. The English rider, declared...
Ayrton Senna Trophy meets drivers of the major categories of motorsport
To celebrate the third world championship of Ayrton Senna, who is celebrating 25 years of his 3rd world title in F1, the Ayrton Senna Institute is launching Trophy Ayrton Senna - kart competition that...
Ayrton Senna Parade
On Thursday 20th october marks the 25th anniversary of the world’s third championship of Formula 1 won by Ayrton Senna. To commemorate this date, the BB Publisher and the Instituto Ayrton Senna launched the...
The Acura NSX is back
Patience is a virtue. But 10 years is a long time to wait—even for the love of your life. Now, this is not to say that car enthusiasts are so enamoured with the 2017...
Interview with CEO of Senna brand-Bianca Senna
From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
