This month, the Instituto Cultural Usiminas brings to Ipatinga the exhibition “Senna in the Head and Heart”, of the Ayrton Senna Institute, with opening to the public on March 21, the date the pilot would turn 57.


This is the first time that the exhibition reaches the interior of Brazil and will have its biggest installation in Ipatinga since its debut in 2014. The event is sponsored by Usiminas and Massas Vilma, through the Federal Law of Incentive to Culture, with Curator of the designer Rodrigo Câmara and social partnership of the Ayrton Senna Institute. Entry will be free and the exhibition can be visited until May 20th.

The Usiminas Cultural Center will receive original helmets from Ayrton Senna, which were used in his winning career in world motorsport, as well as 50 other models customized by personalities, including ten unpublished helmets that debut in the exhibition of the interior of Minas Gerais. Among the unpublished helmets, three are being made after a selection of leading personalities in the region. Among those contemplated for customization are the plastic artist Ipatinga Rosane Dias and the Formula 3 driver Igor Fraga, who is from Ipatinga and has been playing a leading role in the sport.

The third helmet will be customized by six employees of the Usiminas group companies. Once finished, the pieces will be displayed in the Hideo Kobayashi Gallery along with the others. After the exhibition, the works become part of the collection of the Ayrton Senna Institute.

The director of the Cultural Institute Usiminas, Penelope Portugal, considers the exhibition a unique opportunity to show visitors a bit of the Brazilian’s career. “We are very happy to host this special exhibition. For us, this is also an opportunity to have customized helmets for important names in the culture and sports of the region, as well as the joint work of Usiminas employees, ” he points out.

The project

The exhibition “Senna in the Head and in the Heart” has already passed through Belo Horizonte, São Paulo, Porto Alegre and Curitiba, among other capitals. For Bianca Senna, director of Branding Institute of Ayrton Senna, there are rare times when people have the opportunity to connect to an icon like Ayrton Senna. “Therefore, I am sure that the exhibition in Ipatinga will be a great success, which will have the largest collection of helmets since the exhibition began to circulate around the capitals,” he says.