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NEWS AND ONGOINGS

Take with you latest news about three-time world champion Ayrton Senna.

Tribute to Senna

New series of tributes to Senna

Senna Brands prepares series of tributes to Senna On May 1st, when the world pays a series of tributes to Ayrton Senna, official channels will present special content on the legacy of the Brazilian driver...
Roland Ratzenberger in 1994

Roland Ratzenberger Remembered

The 1994 San Marino Grand Prix was among the blackest weekends in motor racing history. Even before Ayrton Senna’s death, Imola and the sport in general were in sombre mood for rookie Roland Ratzenberger...

Ayrton Senna is the “Eternal Champion” in new campaign from Coca Cola

The new campaign of the 2014 Fifa World , sponsored by Coca Cola and which began today brings another beautiful tribute to Ayrton Senna . The triple world champion Ayrton Senna appears as " Eternal...

Williams to run the 20th Anniversary Ayrton Senna Logo

Since the tragic death of Ayrton Senna at the 1994 San Marino Grand Prix, Williams has placed the iconic Senna double S logo on its racing cars as a mark of respect. To commemorate...
Formula 1 game

Formula 1 Game: Legends Edition

Codemasters, the British video game developer has confirmed the upcoming F1 2019 title for the Sony PlayStation, Microsoft Xbox and Windows. This incidentally will also be the tenth anniversary of the F1 games. Codemasters...

New collection: Ayrton Senna sunglasses

TAG Heuer Avant-Garde Eyewear took up the huge challenge to imagine, design and manufacture sunglasses as iconic as Senna was, by expressing values of performance and precision, shared by the driver and the brand. The...

Rubens Barrichello talks about Senna’s funeral

Rubens Barrichello has revealed on a Brazilian TV show that he has no recollection of Ayrton Senna’s funeral in 1994 – even though he was one of the pall bearers. Barrichello said that the concussion...

Senna: Photographs by Keith Sutton

Marking the 30th anniversary of his debut and the 20th anniversary of his legacy, Proud Galleries’ Senna: Photographs by Keith Sutton, exhibits documentary photographs of Ayrton Senna, taken by photographer and friend Keith Sutton. Working...
Viviane Senna

Senna Tribute: Today is the Senna day

Conceived by Heineken®, F1's global sponsor, in partnership with the Senna family, and backed by Formula 1®, the Heineken festival-Senna Tribute honors one of the greatest Brazilian idols of all time: Ayrton Senna. As...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna