New collection: Ayrton Senna sunglasses
TAG Heuer Avant-Garde Eyewear took up the huge challenge to imagine, design and manufacture sunglasses as iconic as Senna was, by expressing values of...
Auction of Hugo Boss and McLaren results in donation of $...
An action of McLaren in partnership with Hugo Boss resulted in R $ 35,100 donation to the educational programs of the Institute Ayrton Senna.
The...
Sid Watkins, F1 doctor who tended to Senna, dies
Professor Sid Watkins, the Formula One doctor who tended to Ayrton Senna after his fatal crash at Imola in 1994 and who saved the...
Instituto Ayrton Senna presents Ayrton Senna Kart Challenge Program
The Instituto Ayrton Senna, in partnership with the Education Deal (Deal's social arm, Business Leaders Group), will hold a new event from 2012. Is...
Mclaren Supercar in South Africa
Last December, McLaren unveiled its most track-oriented, road-legal car yet. It was brought to SA recently and I was on hand to see the...
Mural of Ayrton Senna is one of the main postcards of...
The artist and muralist Eduardo Kobra in a artwork made possible by Audi in Brazil, is preparing a tribute to the city of Sao...
Premiere: “100 Senna”
The book “100 Senna” was released in São Paulo this Wednesday, November 11th, in the week that precedes the Brazilian F1 Grand Prix. It...
Ayrton Senna Parade
On Thursday 20th october marks the 25th anniversary of the world’s third championship of Formula 1 won by Ayrton Senna. To commemorate this date,...
Formula 1 Game: Legends Edition
Codemasters, the British video game developer has confirmed the upcoming F1 2019 title for the Sony PlayStation, Microsoft Xbox and Windows. This incidentally will...
