New collection: Ayrton Senna sunglasses
TAG Heuer Avant-Garde Eyewear took up the huge challenge to imagine, design and manufacture sunglasses as iconic as Senna was, by expressing values of...
Instituto Ayrton Senna presents Ayrton Senna Kart Challenge Program
The Instituto Ayrton Senna, in partnership with the Education Deal (Deal's social arm, Business Leaders Group), will hold a new event from 2012. Is...
Mclaren Supercar in South Africa
Last December, McLaren unveiled its most track-oriented, road-legal car yet. It was brought to SA recently and I was on hand to see the...
Auction of Hugo Boss and McLaren results in donation of $...
An action of McLaren in partnership with Hugo Boss resulted in R $ 35,100 donation to the educational programs of the Institute Ayrton Senna.
The...
Sid Watkins, F1 doctor who tended to Senna, dies
Professor Sid Watkins, the Formula One doctor who tended to Ayrton Senna after his fatal crash at Imola in 1994 and who saved the...
Senna and Ratzenberger tributes to be held at Spanish GP.
This week marks the 25th anniversary of the 1994 San Marino Grand Prix, a weekend marred by tradegy as the sport lost two drivers....
Ayrton Senna photo up for auction
An iconic portrait photo of Ayrton Senna is expected to sell for nearly $3,000 at a London auction, 25 years after the racing driver's...
Hamilton’s tribute to SENNA in 2017
Lewis Hamilton’s helmet for the 2017 F1 season was unveiled last Wednesday on the British driver’s official online channels. The design was created by...
SENNA: Sao Paulo Fan Festival 2019
The event is a major part of a series of activities led by Heineken® to celebrate the driver's 25-year legacy in 2019. The HEINEKEN...
