Lewis Hamilton in Brazilvideo

Hamilton presents Ayrton Senna Institute

Lewis Hamilton, who won his fourth F1 world title two weeks ago, in Mexico, has arrived in São Paulo to take part in the Brazilian GP and, last Wednesday, he presented the Ayrton Senna...

Salvador is the first city in the Northeast to receive exposure Senna Emotion

For the first time in the Northeast, the traveling exhibit Senna Emotion, most on the personal and professional trajectory of the triple world champion of Formula 1, will be open to the public in...
Ayrton Senna in cocpit

Ayrton Senna wins his 3rd title 25 years ago

1991 season saw big progress by the Williams Renault team that had it running close to the McLaren Honda team that had won the Drivers’ and Constructors’ Championship titles four years in a row....
MorumbiShopping

Morumbi Shopping brings the show “Senna in our Minds and our Hearts”

From October 25th MorumbiShopping brings to Sao Paulo the exhibition "Senna in our Minds and our Hearts", curated by designer Rodrigo House. Exhibition will present the original helmets of Ayrton Senna, which were used...

Countdown: 7 days to Roland Ratzenberger Anniversary

If motorsports is a ladder, and if Formula One is the top rung, Roland Ratzenberger was hanging on by his fingernails. With only enough funding for five races, he had already missed the first,...

Hall of Fame Collection: Texas

Austin, Texas, – Circuit of The Americas (COTA) is delighted to announce the arrival of the Senna Hall of Fame (HOF) Collection - a unique compilation of race worn items used by Ayrton Senna...
Trophy Ayrtpn Senna 2016

Ayrton Senna Trophy meets drivers of the major categories of motorsport

To celebrate the third world championship of Ayrton Senna, who is celebrating 25 years of his 3rd world title in F1, the Ayrton Senna Institute is launching Trophy Ayrton Senna - kart competition that...

Roland Ratzenberger Anniversary

October 26 1986 is remembered as the day that Nigel Mansell's spectacular tyre failure in Adelaide handed the world championship to Alain Prost. It was also the day that Roland Ratzenberger won the Formula...
Ayrton Senna exhibition

The Ayrton Senna exhibition at the Lamborghini Museum

Thanks to high numbers of visitors, the exhibition on Ayrton Senna at the Lamborghini Museum in Sant’Agata Bolognese has been extended until November 20, 2017. “Ayrton Senna. The Last Night” is the title of the...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna