Hall of Fame Collection: Texas

Austin, Texas, – Circuit of The Americas (COTA) is delighted to announce the arrival of the Senna Hall of Fame (HOF) Collection - a unique compilation of race worn items used by Ayrton Senna...

TAG Heuer celebrates Ayrton Senna

Avant-Garde Swiss watch brand TAG Heuer takes Sao Paulo by surprise by reviving Ayrton Senna on stage through a holographic representation during a press conference held at the Bienal. For the occasion, Jean-Claude Biver, TAG...

Senna in our Minds and our Hearts

Exhibition "Senna in our Minds and our Hearts" is taking a large audience in the Shopping Guararapes, located in Jaboatão dos Guararapes (PE). The exhibition, which began on August 3rd in partnership with the...

“Senna Emotion” – Interactive exhibition on Ayrton Senna

1st of May, will open the interactive exhibition "Senna Emotion," the most important exhibition about the history of the personal and professional Formula 1 driver and tri champion Ayrton Senna da Silva. The facility...
MorumbiShopping

Morumbi Shopping brings the show “Senna in our Minds and our Hearts”

From October 25th MorumbiShopping brings to Sao Paulo the exhibition "Senna in our Minds and our Hearts", curated by designer Rodrigo House. Exhibition will present the original helmets of Ayrton Senna, which were used...

With Ayrton Senna, the Auto Show will have ‘ticket for good’

Visitors will donate $2 entrance fee to charitable programs. Event takes place from October 24 to November 4 in São Paulo. The Motor Show 2012 will have a partnership with the Instituto Ayrton Senna. Visitors will...

12th Ayrton Senna Racing Day Marathon

Registration for the Marathon Relay Ayrton Senna Racing Day are open to be held on 22 November at the Interlagos Circuit in Sao Paulo. For this year, the Ayrton Senna Institute developed the concept...

History:Senna won his first title in open-wheel cars

On August 9, 1981, 35 years ago, Ayrton Senna won his first title driving open-wheel cars. The achievement took place at a race in Snetterton, England, as part of the Formula Ford 1600 Championship...
Ayrton Senna Adelaide 1985

Senna’s anniversary a one day away

Like any other sport, Formula 1 has heroes, living or departed legends, terrible tragedies, moments of glory, and moments of genius. All these attributes are almost a perfect match to the image of a...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna