Ayrton Senna in cocpit

Ayrton Senna wins his 3rd title 25 years ago

1991 season saw big progress by the Williams Renault team that had it running close to the McLaren Honda team that had won the Drivers’ and Constructors’ Championship titles four years in a row....

12th Ayrton Senna Racing Day Marathon

Registration for the Marathon Relay Ayrton Senna Racing Day are open to be held on 22 November at the Interlagos Circuit in Sao Paulo. For this year, the Ayrton Senna Institute developed the concept...

13th Ayrton Senna Racing Day

The relay marathon Ayrton Senna Racing Day will no longer be at the end of week after the Formula 1 Grand Prix of Brazil in 2016. The organizers of the event and the race...

Roland Ratzenberger Anniversary

October 26 1986 is remembered as the day that Nigel Mansell's spectacular tyre failure in Adelaide handed the world championship to Alain Prost. It was also the day that Roland Ratzenberger won the Formula...
Trophy Ayrtpn Senna 2016

Ayrton Senna Trophy meets drivers of the major categories of motorsport

To celebrate the third world championship of Ayrton Senna, who is celebrating 25 years of his 3rd world title in F1, the Ayrton Senna Institute is launching Trophy Ayrton Senna - kart competition that...

“Senna in our Minds and our Hearts,” comes to Shopping Analia Franco

The show "Senna in our Minds and our Hearts" in partnership with the Instituto Ayrton Senna, comes to Shopping Analia Franco in Sao Paulo. From 4 to March 22 will be exposed five helmets...

Hall of Fame Collection: Texas

Austin, Texas, – Circuit of The Americas (COTA) is delighted to announce the arrival of the Senna Hall of Fame (HOF) Collection - a unique compilation of race worn items used by Ayrton Senna...
Ayrton Senna in Paul Ricard 1986

Motor Show to honour Ayrton Senna

The Lancaster Insurance Classic Motor Show is set to honour racing legend Ayrton Senna from 11-13 November. The Brazilian ace’s Lotus 98T will go on show at the event to mark this year’s theme, Heroes...

History:Senna won his first title in open-wheel cars

On August 9, 1981, 35 years ago, Ayrton Senna won his first title driving open-wheel cars. The achievement took place at a race in Snetterton, England, as part of the Formula Ford 1600 Championship...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna