Remembering Ayrton Senna and Roland Ratzenberger, 18 years on

This Monday coming up (30/4/12) and Tuesday (1/5/12) will be 18 years that Roland Ratzenberger and Ayrton Senna has past away from us, from the accidents at the San Marino Grand Prix in 1994. Ratzenberger...

History:Senna won his first title in open-wheel cars

On August 9, 1981, 35 years ago, Ayrton Senna won his first title driving open-wheel cars. The achievement took place at a race in Snetterton, England, as part of the Formula Ford 1600 Championship...

Exhibition on Ayrton Senna opens on Thursday, in Curitiba

Senna Emotion will be in town until September 9, admission is free. The story of Ayrton Senna, one of the greatest Formula 1 drivers of all time, will be counted in Curitiba. From this Thursday...

Salvador is the first city in the Northeast to receive exposure Senna Emotion

For the first time in the Northeast, the traveling exhibit Senna Emotion, most on the personal and professional trajectory of the triple world champion of Formula 1, will be open to the public in...

12th Ayrton Senna Racing Day Marathon

Registration for the Marathon Relay Ayrton Senna Racing Day are open to be held on 22 November at the Interlagos Circuit in Sao Paulo. For this year, the Ayrton Senna Institute developed the concept...
Ayrton Senna Adelaide 1985

Senna’s anniversary a one day away

Like any other sport, Formula 1 has heroes, living or departed legends, terrible tragedies, moments of glory, and moments of genius. All these attributes are almost a perfect match to the image of a...

With Ayrton Senna, the Auto Show will have ‘ticket for good’

Visitors will donate $2 entrance fee to charitable programs. Event takes place from October 24 to November 4 in São Paulo. The Motor Show 2012 will have a partnership with the Instituto Ayrton Senna. Visitors will...

8th Ayrton Senna Racing Day – Review

The eighth edition of the Marathon Relay Ayrton Senna Racing Day, held Sunday 04.12.2011 at Interlagos, both cheered the runners as the people who went to the Autodrome to follow the evidence and know...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna