TAG Heuer celebrates Ayrton Senna

Avant-Garde Swiss watch brand TAG Heuer takes Sao Paulo by surprise by reviving Ayrton Senna on stage through a holographic representation during a press conference held at the Bienal. For the occasion, Jean-Claude Biver, TAG...
Ayrton Senna in Paul Ricard 1986

Motor Show to honour Ayrton Senna

The Lancaster Insurance Classic Motor Show is set to honour racing legend Ayrton Senna from 11-13 November. The Brazilian ace’s Lotus 98T will go on show at the event to mark this year’s theme, Heroes...

Remembering Ayrton Senna and Roland Ratzenberger, 18 years on

This Monday coming up (30/4/12) and Tuesday (1/5/12) will be 18 years that Roland Ratzenberger and Ayrton Senna has past away from us, from the accidents at the San Marino Grand Prix in 1994. Ratzenberger...

With Ayrton Senna, the Auto Show will have ‘ticket for good’

Visitors will donate $2 entrance fee to charitable programs. Event takes place from October 24 to November 4 in São Paulo. The Motor Show 2012 will have a partnership with the Instituto Ayrton Senna. Visitors will...

12th Ayrton Senna Racing Day Marathon

Registration for the Marathon Relay Ayrton Senna Racing Day are open to be held on 22 November at the Interlagos Circuit in Sao Paulo. For this year, the Ayrton Senna Institute developed the concept...
MorumbiShopping

Morumbi Shopping brings the show “Senna in our Minds and our Hearts”

From October 25th MorumbiShopping brings to Sao Paulo the exhibition "Senna in our Minds and our Hearts", curated by designer Rodrigo House. Exhibition will present the original helmets of Ayrton Senna, which were used...

8th Ayrton Senna Racing Day – Review

The eighth edition of the Marathon Relay Ayrton Senna Racing Day, held Sunday 04.12.2011 at Interlagos, both cheered the runners as the people who went to the Autodrome to follow the evidence and know...

Exhibition on Ayrton Senna opens on Thursday, in Curitiba

Senna Emotion will be in town until September 9, admission is free. The story of Ayrton Senna, one of the greatest Formula 1 drivers of all time, will be counted in Curitiba. From this Thursday...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna