Ayrton Senna da Silva

The Greatest of All Time

I buy into the school of thought that there are several GOATs over the history of our sport which has changed immensely in terms of safety, on all fronts. But if forced to choose...
Bruno Senna in WEC 2018

Bruno Senna will be on the European Le Mans Series

In full growth and confirmed maximum grid of 41 cars in its three divisions, the largest since 2014, the European Le Mans Series has gained the adherence of yet another name of weight in...
Adelaide 1989

On Ayrton Senna’s Birthday

Ayrton Senna was a combination of outsize driving talent, charisma and the intense single-minded determination to win and to be the best. His three World Championships with McLaren as well as his 41 Grand...
Banco Brasil Senna

Ayrton Senna Institute and BB Foundation announce partnership

The Ayrton Senna Institute and the Banco do Brasil Foundation have announced a partnership focused on the full literacy of thousands of Brazilian children. In this way, in addition to ensuring that students are...
Senna Testing Brabham

Senna: Brabham-BMW Testing

That year Senna had triumphed over Martin Brundle in a historic British Formula 3 Championship duel. In July, the Brazilian had a guest test in the Williams FW08C at Donnington, his first taste of F1...

30th anniversary of Acura NSX

Whether you remember the old-school supercar for its sleek profile, reliability, or stick-it-to-the-Europeans attitude, the fire of that old NSX still burns hot. The new 2019 Acura NSX, with its generous dimensions and hybrid...
Viviane Senna Instituto

Ivo Gomes meets Viviane Senna in Sao Paulo

Mayor of Sobral, Ivo Gomes was received on Monday (February 11) at a luncheon hosted by the president of the Ayrton Senna Institute, Viviane Senna, at the institution's headquarters in São Paulo. During the meeting,...
Ayrton Senna at Spa 1986

Ayrton Senna: Eau Rouge Story

Read an extract from the exclusive Alan Henry Tapes, in which Ayrton Senna talks to Alan Henry and Denis Jenkinson about overtaking on one of the most famous corners in Formula 1. One of the...
Senna Mercedes

Mercedes story by Ayrton Senna

In Australia, there is a Mercedes-Benz 190 E running down the streets of Melbourne. But this is no ordinary Mercedes. In fact, it was once owned by the legendary Ayrton Senna. Incidentally, it was...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna