"Ayrton is an idol that even after so many years , remains in the minds of people in a very present way. His strength and charisma still wiggle including individuals who never saw his race. Example of this is part of new generation of F1 drivers has him as great idol and example."

Ayrton Senna in 1993

Senna’s shadow

For Brazilians of a certain generation, the death of Ayrton Senna is not unlike September 11 or the assassination of John F. Kennedy.Everyone remembers where they were when they heard the news. Even though two...
Ayrton Senna in Germany 1985

The story of Heroes

People expect their heroes to be perfect. But I draw inspiration from the imperfect heroes; the ones who stumble and fall, but then get up and try, again and again. It must have been the...
Ayrton Senna in Toleman

Brazilian Grand Prix 1984

In sharp contrast to previous years, the Formula 1 "close season" has been very much longer this winter, stretching from Kyalami in mid-October 1983 until the Brazilian Grand Prix opened the 1984 season on...
Ayrton Senna at Imola in 1985

San Marino Grand Prix 1985

As soon as the Portuguese Grand Prix was over, all the cars and material were loaded into the familiar articulated transporters and, ten days later, everything was unloaded in the paddock at the Autodromo Dino Ferrari...
Australian Grand Prix 1985

Senna’s crazy weekend

Ayrton Senna – rally driver. Now there’s a cover line any magazine editor would covet. It happened too, on a blustery, grey Welsh hillside in 1986. Ayrton Senna and five rally cars in a...
San Marino Grand Prix 1994

Ayrton Senna Legacy

May 1996 Wealth and poverty live shoulder-to-shoulder in the industrial capital of Brazil. Consequently, the thieves' work is the stuff of legend. One year, for instance, Goodyear's laundry went missing, only to appear on the...
Norwich house

In Focus: Senna’s former Norwich bungalow

The former Norwich home of Brazilian motor-racing legend Ayrton Senna has been sold in May 2015 by an estate agents which was unaware of its connections to the star. The three-time Formula 1 champion rented...
Ayrton Senna in Portugal in 1985

Formula 1 Review: Estoril 1985

For many of us, Grand Prix racing entered a fallow period after the death in May 1982, of Gilles Villeneuve, and none felt that more keenly than Denis Jenkinson. Even though, with his love...
Ayrton Senna in his McLaren cocpit in 1990

United States Grand Prix 1990

Thank goodness for Jean Alesi and Pirelli. Thanks to that combination, the US GP in Phoenix had a modicum of interest for half its length, even if it was an interest the overall format...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...

Obrigado Senna