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FANS DIARIES

"Ayrton is an idol that even after so many years , remains in the minds of people in a very present way. His strength and charisma still wiggle including individuals who never saw his race. Example of this is part of new generation of F1 drivers has him as great idol and example."

Senna Mercedes

Mercedes story by Ayrton Senna

In Australia, there is a Mercedes-Benz 190 E running down the streets of Melbourne. But this is no ordinary Mercedes. In fact, it was once owned by the legendary Ayrton Senna. Incidentally, it was...
Ayrton Senna in Monaco 1989

Monaco Grand Prix 1989

The bald facts say that Ayrton Senna pulverised his opposition to win his 16th Grand Prix in Monaco. That he won going away in a crisp style which exorcised the ghost of 1988, when...

Grand Prix Story: Detroit Grand Prix 1987

Fans expected great things from Senna in Detroit. The driver was coming off of a big win in Monaco, three weeks earlier, and had already won in the US in 1986, also driving a...
Ayrton Senna helmet

Powerful Memories of Ayrton Senna

1994 San Marino Grand Prix, it’s a reminder that Senna’s former press officer Betise Assumpcao Head doesn’t need to see, for the impact, which claimed her 34-year-old client’s life, still haunts her two decades...

Grand Prix Story: Belgian Grand Prix 1985

The race on the circuit of Spa Francorchamps was going to take place that year, in June. Zolder was going to be replaced once and for all by the gigantic circuit in the region...

Ayrton Senna Forever

Many years ago at an airport in Buenos Aires, Gustavo Soares found himself waiting in passport control; the warm, circulated air was humming with the scattered voices of travelers and native Argentinians. Passport in...
Ayrton Senna in Training

Racing: Drivers fitness program

A race driver's fitness routine was once rather simple: running, cigarettes and alcohol (the running being optional). Call it the James Hunt exercise program, if you will, but it had been commonplace long before...

Ayrton Senna : Imola 1994 Diorama – flag for Roland

Ayrton Senna wanted victory at Imola in 1994, not so much for him self as for the Roland Ratzenberger. In his Williams cockpit they found the Austrian flag that he wanted to raise in...

Senna’s Day

F1 legend Ayrton Senna died 23 years ago. I'm going to pay tribute to Senna, my favourite F1 driver of all time. I was still a kid in 1994, but had been following the F1...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna