The Instituto Ayrton Senna, in partnership with the Education Deal (Deal’s social arm, Business Leaders Group), will hold a new event from 2012. Is scheduled for May 5 Ayrton Senna Kart Challenge / Race Well, Karting in Aldeia da Serra, in Barueri (SP). The news was revealed in Slate program, Girl Scouts of the TV, which aired early on Friday. On appeal, the presenter Otavio Mesquita interviewed the president of the institution, Viviane Senna, and Marketing Manager Junior Villanoeva Irenaeus.

Ayrton Senna Kart Challenge’s main objective is to generate relationships, closing business, entrepreneurs and journalists in a single environment. At the headquarters of the Institute, Viviane told a bit about the history of 17 years of the organization to viewers. “Ayrton wanted to do something to help children, and asked me to thinking. We had no idea where all this would come. We start with a logic, and saw that the challenge was much greater. We focus on education, which impacts on income, health and many other things in people’s lives. ”

She stressed that the organization helps more than two million children and young people each year, and operates throughout the national territory. “All of the products we receive royalties are reversed for education. Anything you buy that is Ayrton Senna brand is transformed into social projects. “Items with the brand can be purchased on site

In the interview, Viviane also talked about the auction of the overalls of Lewis Hamilton and Jenson Button. The parts used by pilots in the 2011 Grand Prix of Brazil and McLaren were donated by the funds raised with the cap will revert to the educational programs of the Institute Ayrton Senna.

Thinking about it, the Ayrton Senna Institute, in partnership with JWT, makes the campaign ‘Tri Senna. A win inspires other ‘, which goes beyond the celebration of the three titles won by Senna and draws attention to the activities of the institution across the country to help ensure quality public education for children and young people. A work in 17 years, has benefited over 13 million girls and boys.

source: © Instituto Ayrton Senna