To emphasize the importance of traffic safety, the Instituto Ayrton Senna and Honda have developed videos, hobbies and wallpapers to show children and adults how to behave on city streets. Access senninha.globo.com and see special content that has been prepared.
In the first campaign video, Senninha shows why the belt of a passenger car is one of the most important security features that protect driver and passengers in case of accident or a very sudden braking.
Honda and Ayrton Senna Institute have partnered to implement a traffic education project, focusing on younger audiences, but also mobilize parents and teachers around the same cause. The goal is to ensure greater safety for pedestrians and drivers, through a citizen stance in favor of common welfare.With the characters of the Honda Clubinho Senninha and children have contact with their daily issues as the use of seat belts, the transport of pets in cars, the use of accessories for the bike ride, the importance of safe range, of traffic signs and traffic and transportation right of children in the back seat.
source: © Instituto Ayrton Senna