The suits used by McLaren drivers in the Brazil Grand Prix Formula 1, Lewis Hamilton and Jenson Button, are being auctioned in action developed by McLaren in partnership with Hugo Boss. The money raised will go to educational programs of the Institute Ayrton Senna.

Who wants to try to acquire a model can give your bids on the website of Senna Store until December 16. Overalls will be exposed in the shop window of Hugo Boss in Iguatemi in Sao Paulo between November 29 and December 4.

The action has involved 9,000 people around the world in 2011. The suits used by the pilots were selected in a contest sponsored by Hugo Boss. A model was selected for each GP, and end two uniforms were chosen as winners, developed by German and Hungarian István Tino Buschmann Kalmar.

Buyers of the models used in the McLaren Grand Prix of Brazil, as well as relics to take home, will be helping to realize an old dream of Ayrton Senna, who always wanted to see children and young Brazilians with access to quality education.

Tri Senna. The auction of Hugo Boss in partnership with McLaren comes just after the GP of Brazil and the end of the 2011 Formula 1 season in the year of the campaign Tri Senna, Ayrton Senna Institute, which celebrates the 20th anniversary of the conquest of the world’s third championship.

The action aims to not only celebrate the conquest of Senna, but draw attention to the activities of the institution in Brazil – in 17 years, has benefited over 13 million girls and boys.

for more information visit Senna Store

source: © Instituto Ayrton Senna