The man and the yellow helmet
We speak of breathing, eating and sleeping a subject; well, Ayrton did just that. Nothing else mattered so much to him in the world. He even subjugated his first marriage, and for a long...
SENNA and the formation of Audi Brazil
Ayrton Senna may be best known for his Formula 1 exploits, though some may not know of his association to Audi through business and also as a daily driver. Looking back on that side...
Senninha gets new website
This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of the program of Discovery Kids and TV Cultura, are now...
Suzuka 1989: A Sensation in Japan
Would Benetton unwittingly have played a role in influencing the outcome of the World Championship? That was one of the intriguing questions spewed out of the volcano that was the 1989 Japanese Grand Prix,...
Nigel Roebuck on Ayrton Senna
motorsportmagazine.com | July 2011
For a few days after seeing Senna movie, I couldn't get the man out of my mind, and perhaps not surprisingly so. I had, after all, been present at all but...
F1 History: Showdown in Hockenheim 1989
While the twisty bit inside the huge stadium is not as exciting as Mallory Park or the Club Circuit at Brands Hatch, the long curving sections out to the Ostkurve and back are fast,...
Brazilian Olympic athletes carry Senna’s message on their wrists
Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor for one of the biggest idols in worldwide sports. In...
F1 History: Six pole-positions in a single season
Ayrton Senna had a very special season in 1988. Besides winning his first F1 world title, he broke several records.
On June 18 of that year, the Brazilian driver secured his sixth pole-position in the...
Sound of Honda: Senna’s Fastest F1 Lap
With over 100 sensors and 6.5 billion data points delivered in real-time, today the F1 is as much as about predicting the future as it is about shaving milliseconds on the circuit. In 1989,...
Interview with CEO of Senna brand-Bianca Senna
From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
