What was it like to be at Imola in 94?
The practice session had Rubens Barrichello crash out and then Roland Ratzenberger on the second day succumbed to injuries. The race started with Pedro...
German Grand Prix 1988
Alain Prost was leading the championship, six points ahead of his teammate (54 to 48). Therefore, Senna needed a victory to start the next...
The man and the yellow helmet
We speak of breathing, eating and sleeping a subject; well, Ayrton did just that. Nothing else mattered so much to him in the world....
SENNA and the formation of Audi Brazil
Ayrton Senna may be best known for his Formula 1 exploits, though some may not know of his association to Audi through business and...
Senninha gets new website
This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of...
Suzuka 1989: A Sensation in Japan
Would Benetton unwittingly have played a role in influencing the outcome of the World Championship? That was one of the intriguing questions spewed out...
Nigel Roebuck on Ayrton Senna
motorsportmagazine.com | July 2011
For a few days after seeing Senna movie, I couldn't get the man out of my mind, and perhaps not surprisingly...
F1 History: Showdown in Hockenheim 1989
While the twisty bit inside the huge stadium is not as exciting as Mallory Park or the Club Circuit at Brands Hatch, the long...
Brazilian Olympic athletes carry Senna’s message on their wrists
Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor...
