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EDITOR'S CHOICE

“There is a rhythm… something like a perfect melody. Not always… but in any case I am always looking for that melody. And when I have found it I drive in a different dimension. I sense and I feel much more than I calculate. These rare moments are marvellous.”

Ayrton Senna at Monaco

Legacy: Ayrton Senna Shop

There is a final line in doing the right thing and commercialising the name of one of motor sport’s greatest driver – Ayrton Senna – nevertheless someone has to do it and we had...
Ayrton Senna in Portugal in 1985

Formula 1 Review: Estoril 1985

For many of us, Grand Prix racing entered a fallow period after the death in May 1982, of Gilles Villeneuve, and none felt that more keenly than Denis Jenkinson. Even though, with his love...

San Marino Grand Prix – Imola 1994

At Imola on 1st May 1994 the lights burned long into the night as journalists who had witnessed the death of Ayrton Senna filed the stories they thought they would never have to write....

Grand Prix Story: Portuguese Grand Prix 1985

It would probably be a very slight exaggeration to suggest that Ayrton Senna has brought a fresh standard of driving excellence to Formula One simply on the strength of his splendid flag-to-flag victory in...
Ayrton Senna in Great Britain

What People Say About Him?

He participated on 161 F1 GPs, took 65 pole positions and 41 victories but then tragically died following a crash at Imola on May 1, 1994. Pat Symonds (F1 engineer) “There was one area at Dallas...
Senna Mercedes

Mercedes story by Ayrton Senna

In Australia, there is a Mercedes-Benz 190 E running down the streets of Melbourne. But this is no ordinary Mercedes. In fact, it was once owned by the legendary Ayrton Senna. Incidentally, it was...
Ayrton Senna at Interlagos in 1994

Thomas Gronvold: San Marino Grand Prix 94

My name is Thomas Grønvold, I am now 43 years old and I live just south of Oslo, in a small town called Ski. I started putting some small Youtube projects up a little under...
Ayrton Senna helmet

Powerful Memories of Ayrton Senna

1994 San Marino Grand Prix, it’s a reminder that Senna’s former press officer Betise Assumpcao Head doesn’t need to see, for the impact, which claimed her 34-year-old client’s life, still haunts her two decades...
Fairmont Hotel in Monaco 2

Ayrton Senna: Suite 3002

thesun.co.uk gives an insight into the immaculate room which costs £69,000 to stay in during the race weekend. Room 3002 at the Fairmont Hotel in Monaco, that overlooks the famous hairpin on the F1 circuit...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna