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F1 History: Six pole-positions in a single season

Ayrton Senna had a very special season in 1988. Besides winning his first F1 world title, he broke several records. On June 18 of that...

Angry Birds Go: Ayrton Senna Teaser

Together with the Ayrton Senna Institute (IAS), Rovio proudly introduces the Formula 1 legend Ayrton Senna as a playable character in Angry Birds Go! Senna...

Survey conducted in 194 countries points Senna as the best of...

Wednesday (1st July), it was revealed over a world-class research on what was the best driver of all time. Commissioned by the GPDA (Grand...

Meet the new brand of Instituto Ayrton Senna

Starting this month, the Ayrton Senna Institute presents to the market repositioning of its brand. The study to provide a more modern brand and accompanying...

Autosport: Senna’s helmet is the most iconic in the history of...

The historic Ayrton Senna's helmet in yellow, green and blue was chosen by the British magazine "Autosport" as the most iconic Formula 1. The...

Bruno Senna Joins McLaren GT

Getting an ex-Formula 1 driver to work for you can really help your racing department. This is exactly what McLaren GT had in mind...

Senna’s first race kart is up for sale

Senna was racing for quite a while before he made it to Formula 1. Formula 1 is a young man's sport, and in order for...

Bruno Senna: pre-season Formula E interview

Nephew of the late Ayrton Senna, Bruno Senna showed talent from an early age when he raced karts against his uncle but was a...

Fans story: William Dale on Ayrton Senna

Twenty years ago, news still took a bit of time to spread across the world. The internet was in its infancy, and niceties like...