You are in Sao Paulo and already saw the overalls of Lewis Hamilton and Jenson Button in the window of Hugo Boss in Iguatemi? They are the result of the campaign “Dress Me for the Finale,” where Internet users chose models of overalls to be used by pilots. Here in Brazil, the institution selected to receive the donation of overalls was the Instituto Ayrton Senna! Visit the site and check SennaStore in real time, the auction of overalls. This is an initiative of Hugo Boss with McLaren in favor of quality public education for children and youth from all over Brazil.
check out Senna Store
source: © Instituto Ayrton Senna
