From October 25th MorumbiShopping brings to Sao Paulo the exhibition “Senna in our Minds and our Hearts”, curated by designer Rodrigo House. Exhibition will present the original helmets of Ayrton Senna, which were used in his successful career in motorsport, and also 44 other custom models including four new helmets debut in MorumbiShopping exposure.


The show is free and will take place in Superior Expansion floor, remaining on display until 13th November 2016. The Marketing Manager of MorumbiShopping, Katia Ardito Gandini, considers the exhibition a unique opportunity to show visitors some of the Senna’s great career. “Ayrton Senna was and always will be a great idol. An exhibition tells a little of his story to someone who don’t knew him and we want to show it to our customers, “says Katia.

The exhibition “Senna in our Minds and our Hearts” began in 2014 and has gone through Belo Horizonte, São Paulo, Porto Alegre, Curitiba and other cities “are rare times when people have the opportunity to connect to an icon as Ayrton Senna. So we were very excited to bring this show to various regions of Brazil. I’m sure it will be a great success in MorumbiShopping “says Bianca Senna, Director of Branding Institute Ayrton Senna.

Original helmets of Ayrton Senna present at the show are as follows: 1984, 1985 seasons, 1992 and 1994 Formula 1. 1987 in honor of the FAB and 1993 used in the Elf Master Indoor Karting in Bercy (France).

Those passing by the project can still check out the customizations of the actors Reynaldo Gianecchini, Rodrigo Santoro, Luigi Barricelli, Fabio Porchat, Thiago Lacerda, Bruno Gagliasso and Domingos Montagner, actresses Marina Ruy Barbosa, Paolla Oliveira, Isis Valverde and Priscila Fantin, the singers Ivete Sangalo, Preta Gil, Paula Fernandes and Fernanda Takai, vocalist Roger Flausino, the artists Arlin Graff, André Amaral, Leticia Matos, Nilo Zack, Patricia Bonaldi and Rogério Fernandes, of Otavio Mesquita presenters, Felipe Andreoli, Sabrina Sato, Millena Machado and Yudi Tamashiro, the football player Daniel Alves, illustrators Willian Costa and Claudia Liz, the creative director Adriana Machado, the fashion designer Mary Arantes and Paulo Barros.

Also, Exhibition will show helmets stylists Luiz Cláudio, Lucas Magalhaes, Ronaldo Fraga and Victor Dzenk, the swimmer Ana Marcela Cunha, the singer Bebel Gilberto and Dj Alok.


“Senna in our Minds and our Hearts”
From 25/10 to 13/11 2016
Location: MorumbiShopping – Superior Expansion floor
Address: Av Roque Petroni Junior, 1089 – Jardim das Acacias, São Paulo – SP, 04707-900
Opening hours: Monday to Saturday from 10 am to 22 hours and on Sundays and holidays from 14h to 20h