21 March, Senna’s birthday.

To celebrate this special day, the Ayrton Senna Institute, in partnership with Credicard, Mobil and Pioneer, prepares a great honor,  Senna Me Inspira (Senna inspires me) campaign, which begins today and runs until the 1st of May. The campaign’s goal is to discover how Ayrton inspires its fans, and how his characteristics, such as determination, perfectionism, competitiveness, solidarity, among many others, influence the lives of people around the world.

To join the  SennaMeInspira, fans of the triple world champion of Formula 1 can send videos up to 30 seconds, counting how Senna inspired their lives. Simply record your video, upload to YouTube and then paste the link in the space determined www.sennameinspira.com.br. The top 10 will be displayed in the exhibition Senna Emotion, starting in May in Sao Paulo and then to follow Rio de Janeiro and Curitiba.

Auction
The Ayrton Senna Institute also runs until April 13, an auction of items donated by pilots last year. The funds collected will be 100% set aside for educational programs of the organization.

Anyone who wants to bid off the helmets of Bruno Senna, Felipe Massa and Atila Abreu, addition of Fernando Alonso overalls, can access the site sennastore.com.br . The auction started on March 13, has received several bids.

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