In early 1994, Ayrton Senna launched Senninha to bring children the values  such as determination, motivation and overcoming. In this historical video, the pilot has the character. Senninha is an important source of funds for the Instituto Ayrton Senna, because royalties from the licensing of the brand are intended for work that the organization conducts to qualify public education in all regions of Brazil. The authors of the character are Rogério Martins and Ridaut Dias Jr.