ASRD_2015Registration for the Marathon Relay Ayrton Senna Racing Day are open to be held on 22 November at the Interlagos Circuit in Sao Paulo. For this year, the Ayrton Senna Institute developed the concept of proof in honor of the first pilot’s victory in Formula 1 when he drove the iconic Lotus black number 12, at the Grand Prix of Portugal 1985.

The value of the first batch, per person, is $ 140. From 8/9, the value will be $ 150, to the filling of all vacancies. Entries can be made until 26 October (or until the vacancies limit is reached) in site in the categories octets, quartets or double. In total, 6,250 jobs will be offered. The amount raised from the registration reverts to the Ayrton Senna Institute, an organization that annually takes quality public education for more than 1.8 million children and young people in all regions of the country.

The kits to be delivered to athletes include a white shirt, a bag and a visor. Athletes who complete the race will also receive a black T-shirt and a medal. All items have references to F1 triple world champion. This was a request of the participants, identified in research of the Institute Ayrton Senna, who wished to race materials remetessem the pilot.

“In 2015, we continued the consolidation work of Marathon Relay Ayrton Senna Racing Day, a meeting that brings together runners, Ayrton Senna fans, family members of athletes and sponsors. All have the key role to collaborate with the cause of education, “says Bianca Senna, Branding director of Instituto Ayrton Senna.

The concept of proof inspired by Ayrton Senna’s achievement with the iconic Black Lotus meets a demand of the corridors identified in a survey conducted by the Institute at the end of the race. The triple world champion won with this car, in April 1985, his first race in Formula 1, Grand Prix of Estoril, Portugal.

The Marathon graphic design is signed by Márcio Petta, Art Director of the Instituto Ayrton Senna. “With the new communication can take all of Ayrton key elements for proof. It brings items that refer to the McLaren F1, the speed and show Ayrton’s face in cartoon format, “explains Bianca Senna, Branding director of the Institute. The identity of this year will be printed in the materials of the race, like shirt and cap visor.

Proof 2015 also brings a novelty for runners. For the first time participants will receive another shirt at the end of the race. “The race is held on a November morning and it would be impossible to bring the kit a black shirt, alluding Black Lotus to be used during the competition. For this reason, this year will give another shirt at the end of the race. She is totally inspired by the car and will be a great remembrance for those who participate in the 2015 edition of the marathon, “adds Bianca Senna.

The Marathon Relay Ayrton Senna Racing Day is organized by Instituto Ayrton Senna and SPTuris organized by Latin Sports. Collaboration: English and EMS Pharma. Special collaboration: Schio and Jaguaré Bananas. Hydration: Minalba. Disclosure of support: Radio BandNews FM, FM Radio Bradesco Sports. Special support: Graber.