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J. Walter Thompson

Lewis Hamilton pays homage to Ayrton and Brazil on his new...

Lewis Hamilton helmet will have the iconic colors (green, yellow and blue) of Ayrton Senna for the Brazilian Grand Prix, which will be held...

Brazilian Olympic athletes carry Senna’s message on their wrists

Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor...

“On The Pulse Of Brazil” marketing campaign

  The #NoPulsoDoBrasil (On The Pulse Of Brazil) marketing campaign, conceived by the Ayrton Senna Institute, in a partnership with the J. Walter Thompson ad...