Ayrton Senna fans can now receive exclusive content directly on the phone about life, career, thought, heritage and stories of the triple world champion of Formula 1.

The launch is the result of partnership between the Phone / Live and the Ayrton Senna Institute for content distribution services Torpedo Info and Photo News.The customer subscribing to the Live Photo News, plus stories and statements of the Senna, receive, Monday through Friday, photos and images that marked the life and career of Ayrton Senna, on and off the slopes.

The first week is free. Then the weekly cost is $ 1.99.In Vivo Torpedo Info, the customer will receive two messages per day, Monday through Friday, with milestones and phrases of Ayrton Senna, who still inspire millions of people around the planet. After the first week free, the cost will be $ 0.20 per message.To subscribe to the Info Live Torpedo, the carrier user, in any part of Brazil, should send an SMS with the word SENNA to the number 4000. For the Live Photo News, SENNA the word should be sent to the number 6397.

Both services are available to users of the plans pre-paid and post-paid of all Brazil. In addition to receiving differentiated content, customers will be contributing to the quality of public education. Part of the money raised will go to educational programs of the Ayrton Senna Institute, benefiting approximately two million students per year in over 1,300 municipalities in different regions of Brazil.

“Ayrton Senna’s fans can now have all day, right into your phone, all three titles on our content through a very diverse and beautiful as a ‘fuel’ for the day to day. Moreover, this partnership will allow the support of the work of the Institute, which also contributes to the achievements of many children and youth of our country, as well as Senna wanted. It’s a full plate for anyone who wants to know more about a Brazilian admired throughout the world, “says Edson Brito, manager social partnerships the Instituto Ayrton Senna.

“The partnership with the Ayrton Senna Institute offers the same services to our clients, who receive information about one of the biggest sports idols of the history of the Country With the initiative, we are connecting with the greater coverage and quality, millions of fans, and especially contributing to the Institute’s work is increasingly known and recognized throughout the country, “explains the director of the Live products and services, Alexandre Fernandes.

source: Instituto Ayrton Senna