A new Cause Marketing partnership between “Compactor” and the Ayrton Senna Institute allows more people to engage in the cause of education. During this “Back to School” period, parents who choose to purchase the Neo Pen watercolor pens with 12, 24 or 36 colors will contribute to the organization, since part of the sales value will be returned to the Ayrton Senna Institute.
The “Writing the Future” action is present in all the points of sale of Compactor where the product is distributed.
“Education has the power to transform the present and the future of Brazil. When purchasing school supplies, parents are certainly thinking of the best teaching for their children, and now they will have the opportunity to do the same for thousands of other Brazilian children and young people. And this Compactor engagement is fundamental for us to involve society around this cause, “says Thiago Fernandes, Business Director of the Ayrton Senna Institute.
“Compactor” has always been involved in social projects in the state of Rio de Janeiro, where the plant is installed. Now, through this partnership, you will have the opportunity to support quality public education in all regions of the country, through the work of the Ayrton Senna Institute.
“We are very pleased with this partnership. We believe Brazil has a long way to go and we are sure that Brazil’s future begins at school, “said Erich Buschle, Compactor’s managing director.
source: Ayrton Senna Institute