The CMF Media, a company specializing in mobile communication, in partnership with Instituto Ayrton Senna, presents the first official app and the unprecedented devoted Formula 1 driver Ayrton Senna, who will be divided into two versions – ‘Senna Racer’, which has just be released, and ‘Life Style’, which will hit the market in 2013. The application meets the growing demand for content aimed at smartphones and tablets, now considered worldwide craze.

The CMF Media decided to invest in this initiative, because in 2012 one of the most beloved personalities in the world would complete 52 years. And to commemorate the glorious achievements that were part of the life of Ayrton Senna, the application offers 37 photos of the pilot in the workplace, ie the tracks where races staged unforgettable.

Besides the images that tell part of the story of this global icon, personalities who were part of the life of Ayrton Senna, like former Brazilian driver Emerson Fittipaldi, the experienced motoring journalists, Reginaldo Leme, and presenter and pilot Otavio Mesquita, exclusive interviews recorded telling exciting stories that marked the course of the triple world champion.

In the technology market for 12 years, CMF Media enabled, developed, and will distribute this mobile application to all those interested in information and memories of Ayrton Senna, by downloading being done through the Apple App Store on iOS, Play and Store, on Android.

“We worked on this project for six months, with dedication and affection. The team was honored to participate in an action so great, about a personality recognized and loved worldwide. Besides providing a unique souvenir of the pilot, this initiative will contribute directly to the Instituto Ayrton Senna, who devotes all efforts to improve education in Brazil. Part of the proceeds received with the application downloads will be donated to the Institute itself. We invite all lovers of Ayrton Senna to know the end result, and contribute to this initiative, “explains executive CMF Media, Reinaldo Klein.

The CMF Media aims to ensure this project visibility to Instituto Ayrton Senna, becoming a reference point in the history of downloads of mobile app stores. More information on

source: © Instituto Ayrton Senna