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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Bruno Senna in the Williams simulator

Bruno Senna believes a shake-up inside Williams will ensure there will be no repeat of last year’s wretched campaign. Williams mustered just five points last...

Video: Behind the scenes with Bruno Senna and Williams Team

"I’m really happy to be a part of a team with such a fantastic heritage. I am very proud that Williams has chosen me...

Video: Instituto Ayrton Senna change your reality

The art of dancing made the young girl born in Icapuí (EC) to shine on stage in Brazil, the United States and Europe. She...

Video: SENNA Movie at Autosport Show

This weekend sees the annual AUTOSPORT International Show kick into full gear, and one of the highlight on-stage appearances was by SENNA movie...

Lewis Hamilton specially designed helmet – Brazilian Grand Prix 2011

Lewis Hamilton explains why he is wearing a specially-designed helmet as a tribute to his hero, the late Ayrton Senna, during the Brazilian Grand...

Bruno Senna visit Renault – 22 November 2011

Bruno Senna was the guest of honour at the Curitiba site of Renault Brazil on Tuesday 22 November. The complex is poignantly named after...

Ayrton Senna Racing Day – 04.12.11

In total, about eight thousand present (6200 athletes) and the general feeling at the end of the event was pleased by the opportunity to...

Senna Movie, Autosport Awards 2011

Senna Movie wins the Pioneering and Innovation Award at the 2011 Autosport Awards. Red Bull's Christian Horner presented the award to writer and executive...

Ayrton Senna Racing Day – Viviane Senna

Viviane Senna talks about the 8th Ayrton Senna Racing Day and the importance of race for Education. source:  © Instituto Ayrton Senna

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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