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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Ayrton Senna presents the character Senninha (Por.)

In early 1994, Ayrton Senna launched Senninha to bring children the values  such as determination, motivation and overcoming. In this historical video, the pilot...

Bruno Senna on the scene of Ayrton’s famous crash

After four wins in five races in the 1991 season, Ayrton Senna was in Mexico determined to keep his comfortable lead in the standings....

CNN Interview with Viviane Senna

CNN Interview with President of Instituto Ayrton Senna "Brazil was his home. He loved his country very much, the people, the climate, the life...

Ayrton Senna Kart race – Japan 1993

Ayrton Senna at the end of 1993. Cart race in Japan

Jenson & Lewis meet up with a hero of the past

Our two F1 World Champions, Jenson Button and Lewis Hamilton make a surprise visit to the world's greatest garage containing McLaren's F1 cars of...

Ayrton Senna became a rally driver

In 1986, while he was employed by the Lotus team, Senna tried out a diverse group of rally cars in Wales for a feature...

Video: Senna Wins Best Documentary… In Britain

Asif Kipadia's phenomenal Senna was overlookedby a confused and self-obsessed Hollywood, but the Brits did the right thing by nominating and awarding the film...

Ayrton Senna Tribute 2014

Experience a once in a lifetime chance to immerse yourself in the memory of legendary Formula One driver, Ayrton Senna, when one of his...

The Flying Lap with Peter Windsor: ‘Senna’ The Movie

Peter's guests in studio are the Writer/Executive Producer of the new Senna movie, Manish Pandey, and the world's pre-eminent driver coach, Rob Wilson. And...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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