A Tribute to Life Network
Brazilian Olympic athletes carry Senna’s message on their wrists
Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor...
Ayrton Senna Institute elects SAP management solution
The president of the Instituto Ayrton Senna, Viviane Senna, and Cristina Palmaka, president of SAP, signed the contract for the acquisition of SAP Business...
International Day of Joy
Ayrton Senna brought a lot of joy to Brazilian fans throughout his Formula One career.
To celebrate the International Day of Joy on this July...
“On The Pulse Of Brazil” marketing campaign
The #NoPulsoDoBrasil (On The Pulse Of Brazil) marketing campaign, conceived by the Ayrton Senna Institute, in a partnership with the J. Walter Thompson ad...
F1 History: Six pole-positions in a single season
Ayrton Senna had a very special season in 1988. Besides winning his first F1 world title, he broke several records.
On June 18 of that...
Sound of Honda: Senna’s Fastest F1 Lap
With over 100 sensors and 6.5 billion data points delivered in real-time, today the F1 is as much as about predicting the future as...
Grand Prix Story: French GP – Paul Ricard 1988
It had to happen. For the first six Grand Prix races of 1988 Alain Prost has appeared to be content to let his Brazilian...
Long weekend: San Marino Grand Prix 1994
Turn the key to suite 200 at Hotel Castello, Ayrton Senna’s bolthole amid the pastoral peace of Emilia-Romagna, and one finds the décor has...
Memories: Senna’s first win for McLaren
Ayrton Senna scored his first win for McLaren in the 1988 San Marino Grand Prix.
He led a crushing one-two for the team. He and...
