Honda’s tribute to Senna’s legendary Suzuka lap wins at Cannes
A year ago, Honda made an epic video tribute for one of the world’s greatest Formula 1 drivers, Ayrton Senna. What they did was recreate Senna’s qualifying lap at the ’89 Japanese GP purely by sound, which sent shivers down our spine.
What these guys did was analyze Senna’s telemetry data from that historic lap, which includes accelerator position, engine speed, vehicle speed, and gear position, to reproduce the chilling sound of the MP4/5. They then lined up the entire 5.807 km Suzuka Circuit with lights and speakers so we could all relive that special day and bring back Senna to life through light and sound even for just 1 lap.
Apparently the short film named “Sound of Honda / Ayrton Senna 1989”, which documented the emotional moment, also moved the judges from the recent 61st Cannes Lions International Festival of Creativity. That’s why the awards-giving body for advertising and communications gave the film a total of 15 prizes and 8 categories, besting more than 37,000 entries this year.